Here is the income I generated in March 2013 working Monday and Thursday nights and some time on Saturdays. It was a good month as I picked up some nice consulting clients, and I added audio editing as a service.  If you’re wondering “What is up with posting your income? I call it social proof for my book “More Podcast Money.” I’ve always been an open book, and you have any questions, I hope this helps you see I’m here to help.

INCOME
School of Podcasting : 2167
All (audible): 195
Logical Weight Loss: 34.
Weekly Web Tools 217
Jilian Michaels Podcast: 93
Davidjackson.org: 65
More Podcast Money: 42
Marketing Musician: 14
Podcast Review Show: 20
Building a Better Dave: 0
Feeding My Faith: 0
TOTAL:$2847

EXPENSE:
$798 (media hosting, web hosting, rent, Internet, voicemail, speakpipe, scribe)

Net Income:2048

Breakdown of income:
Consulting: 61%
Membership 13%
Book Sales 1%

April’s focus is implementing ways for members of the School of Podcasting to interact with each other.

The post March 2013 Income $2049 appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

I just discovered this service. It allows you earn money that you apply toward your kids college fund, or if you are in my case earn money to pay off a student loan. This week I purchased dog food and a volume pedal for my guitar (things I would’ve purchased anyway). In regards to the dog food, I purchased a big enough bag so that the shipping was free. I saved time and gas, and I earned money to help me pay off my debt. I earned a giant $8.04

It doesn’t cost a thing to join, and all I did was add my debit cards to their secure system. When I use them at certain merchants, I earn commission. There are also links on the upromise website where you can earn even bigger commissions.

The post uPromise – Yes You Get Paid appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

Here is my income report for January 2013. Keep in mind this is working what amounts to two days a week. I work Monday and Tuesday 6-11. Saturday I work 9 -3. If you want to make money with your podcast, check out my book More Podcast Money. You will notice that this month’s number is down from last month. This is mainly due to me joining a musical group and thus consulting a bit less (and making money doing music which is not reported here). If you’d like more insights into making money with you podcast, check out my book “More Podcast Money”

Income

School of Podcasting 1310.13
Logical Weight loss $65.78
Weekly WEb Tools $108.78
Marketing Musician $1
davidjackson.org $22.53
Jillian Michaels Podcast $83.86
More Podcast Money $55.61
Total Income $1722.28

Expenses

School of Podcasting $29.95
Building a Better Dave $15
Healing Our Marriage $7
Logical Weight Loss $15
Weekly Web Tools $15
Feeding My Faith $12
Podcast Review Show $12
Marketing Musician $7
Office and Internet $338.12
Total Expenses $485.07

Income Breakdown

Consulting 47% – $812.5
Affiliate Income 31% $523,81
Membership 19% $331
Book Sales 3% $52.97

Expense Breakdown

Rent  45%  $225
Internet 22% $113
Web Hosting 10% $50.94
Media Hosting 18% $90
Marketing 5% $27

Net Income $1237.

History

January $1496

The post February Income Report $1237 appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

I recently found a new podcast solution called podplatform. The least expensive is $97 a month. They promise to upload a file and they deliver a link for your to promote. They also state on their website:

The site is designed by John Lee Dumas  who has the very successful Entrepreneurs on Fire podcast. He has done quite well in six months. However I feel for $97 you can spend your money more wisely, and for FREE you can get very detailed stats in stitcher (so to say they don’t offer ANY statistics is just wrong).

They say they can format the mp3 file for you. Can you go into Microsoft Word, and choose “Save as..”? Well that’s pretty much what you have to do save your mp3 file in the proper format. They offer you 225 minutes a month for $97. You can spend $20 (or less) a month and Libsyn and get detailed stats. That means you would save $924 a year. You can get a free month at Libsyn using the coupon sopfree. If you use blubrry.com they will add the id3 tags for you, and paste the link into your post automatically and provide stats for a lot less than $97 a month.

While I encourage John in his business, I feel that the services her provides can be found in other systems for a lot less money. If you’d like to learn all of these things, and save a lot of money, sign up for the School of Podcasting today

The post PodPlatform Overpriced Podcast Hosting appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

Here is my income report for January 2013. Keep in mind this is working what amounts to two days a week. I work Monday and Tuesday 6-11. Saturday I work 9 -3. If you want to make money with your podcast, check out my book More Podcast Money.

Income

School of Podcasting  $1833.13
Logical Weight Loss $111.38
Weekly Web Tools $13.39
Marketing Musician $100
davidjackson.org $33.72
Jillian Michaels Podcast $14.26
More Podcast Money $45.24
All Podcasts (Audible) $120
Total Income 2721. 12

Expenses

School of Podcasting $282
Building a Better Dave $15
Healing Our Marriage $7
Logical Weight Loss $15
Weekly Web Tools $15
Feeding My Faith $12
Podcast Review Show $12
Office and Internet $338.12
Total Expenses $806.16

Income Breakdown

Consulting 42% – $910
Affiliate Income 41% $867
Membership 15% $328
Book Sales 2% $45

Expense Breakdown

Rent  34%  $225
Web Hosting 20% $134
Internet 17% $113
Media Hosting 12% $81
Education 8% $50
Marketing 7% $47
Equipment 2% $16

The post January Income Report $1496 appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

I’m working with a client to create a media kit. I found this presentation to be very useful. This is especially true of you don’t have stats on YOUR audience you can provide stats on the “General” audience that listens to podcasts.

The post Podcast Statistics For Your Media Kit appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

First things first, a YouTube Channel or Playlist is not a podcast. Putting a YouTube video on your site is not a podcast. A podcast has to be able to be downloaded, and be delivered over RSS feed. These videos show how you can schedule a group of people (up to 10 people at once) online in a Google Hangout. You can have YouTube record it, then later takes the video and extract the video. You can stream the video live to unlimited people by choosing the “On Air” option for the Google hangout.
In this video I point out how to Schedule the event. It shows you the pieces of the puzzle. These include the Google event, the Google Hangout, and the “On Air” feature. This first videos show you how to schedule your Google hangout. The confusing part is the invite to the event is not the same invite to BE ON the hangout. It is the invite to watch the hangout live.

In this video I show you the tools inside the hangout once you have successfully launched the Hangout. You can chat, share YouTube videos, play effects, video effects, lower thirds, etc. Keep in mind when the Hangout Starts, it is not Broadcasting. It is a “private” hangout. You want to use the Studio option for the best audio. We also point out some “glitches” in with muting people. Please note that after to “Stop Broadcasting” it does not stop the hangout. It stops the “On Live” portion of the Hangout (so if you want to have a “post broadcast meeting with your panel you can).

In this video I show you how to take to take the video from YouTube that was created via the Google Hangout and extract the Audio using Audacity.

The post Scheduling a Google Hangout On Air and Using it For a Podcast appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

Back in 2007 emarketer estimated that the total podcasting audience reached 18.5 million. That same report projected that by 2012 that audience would grow to 65 million in 2012 with 25 million of those listening once a week.

With more and more people sharing their stats it should be interesting. I’m hoping companies like Libsyn.com, Blubrry.com, and other networks will release their numbers at the end of the year. While most of the early projections in 2007 didn’t focus on downloads, it should also be interesting to see those types of numbers. In 2008 Wizzard/Libsyn.com reported 1.2 billion download requests. In 2009 Libsyn.com (via Wizzard Media) stated a total of 350,053,574  downloads in quarter two (showing 45% growth over the previous year). Also back in 2007 stitcher.com didn’t play much of a role (they had a beta in 2008), but they are increasingly becoming more and more popular and taking podcasting into areas where it had not gone before.

Also back in 2007 everyone was tied to iTunes. We synchronized our iPods or iPhones and if you listened to all the podcasts on your device, you had to go back to your home to resync your device. Now many have cut the chord to iTunes and are consuming podcasts on their smartphone.

As we near the end of 2012, I look forward to the numbers that are published. If you haven’t started your podcast, now is a great time to start.

The post Looking Forward to Checking Podcast Statistic Projections Against Reality appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

If you’re just starting your podcast and you want to have cohost(s), you want to make sure you have the right people in place. You need to make sure:

1. They have the same passion for the topic (which kind of shows in the following steps).
2. They can publish at a consistent strategy.
3. They can match your level of quality (microphones). This means it sounds as good as yours (you don’t HAVE to have identical microphones).
4. They can match you level of professionalism (or lack of). If you have a designated quiet room, and they don’t it could cause tension.
5. They are on the same page if you want to earn money (as it will take some time to build an audience)

When you have the right team it makes life easier. You also want to bring in people who can help with the following:

1. Access to great content (either life experience, or reads lots of blogs, watches tv, etc).
2. Great skills at marketing (as you need to promote your podcast).
3. Technical skills (to help with the website, recording, etc).
4. Ability to share microphone. There is typically a “lead” talker and someone who chimes in on the conversation. This role can be swapped back and forth, but you need to know and understand your role.

Once you have the right people in place, you can focus on creating great content.

The post Getting Your Team on the Same Page appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

If there is any drawback to popular themes like Genesis, and Thesis is that everyone’s website starts to look alike. On the other hand, if you have a good thing going, why change it right? Well there are tools like Thesis Awesome which adds more functionality to Thesis, and there are child themes which are cool. But what if you like the theme you have, and you want to make it stand out. What if you don’t want every post to look like the last post? Enter Elegant Page Builder.

The Elegant Page Builder plugin allows you to drag and drop modules into your page and then resize and tweak with precision accuracy. I should say that I don’t own this plugin, but after watching the video below I was deeply impressed. The pricing is $89 a year and includes the plugin and 76 awesome looking themes.

For more information see elegantthemes.com

The post Elegant Pages Plugin Lets Your Create Unique WordPress Websites appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

In previous podcasts, I mentioned how much income I was generating with my podcast. In my income reports, I’ve started showing my numbers.  Some people said they weren’t making any money, this is for the people who are. We are looking to see if your podcast is breaking even (is it covering your hosting and other expenses”).

Thanks for taking the time to answer.

The post Poll: Is Your Podcast Breaking Even? appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

One of the ways you can interact with your audience is by having contests with your audience. As I’m not a lawyer, you might want to consult one before stepping out of bounds with you competition (at least the rules from twitter on running a contest) Here are a few tools to help you:

Interactwive.com

Interactwive helps you to run your Twitter competition, removing the margin for error and handing control back to you. Let people enter your Twitter competition by mentioning your Twitter account. Optionally, limit further by requiring a link, phrase or hashtag to be included. Useful statistics are updated live. See tweets arrive the very second that they are tweeted. It is interested that this system can encourage people retweeting the same message which twitter does NOT recommend.

Twitrand

Twitrand is a great tool if you want to select a random twitter follower (or someone you are following).

Using this system, you sign in with twitter and you get a quick form
You select how many people to generate and enter an optional description.
twitrand will then generate a unique URL showing the exact time of the selection, your description and the results.
Tweet and share the link to prove your selection

Punchtab
Punchtab is not a twitter tool, but since we are talking about contests it needs to be mentioned. Punchtab can be used for many different types of programs. You can use it to create a customer loyalty plan where people earn points when they visit your site. This can then be used for giveaways. You can award badges for frequent visitors, as well as for people who consume your content. Pricing stars at free, and can become rather expensive ($99+). The free program lets you set up a loyalty program.

One Thing to Remember

Whatever you do, ensure that people must have to @mention your Twitter account in order to enter. You can still ask people to include #hashtags in their tweets, but including a @mention is absolutely essential.

The post Engage Your Podcast Audience With Twitter Competition Tools appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

In an effort to be transparent as the author of More Podcast Money, I provide you with how much revenue podcasting generated for me in August in 2012.

Affiliate income
Amazon $24.33 (Total)
Jillian Michaels Podcast $2.42 (amazon)
Jillian Michaels Website $31.76
Audible $210

Logical Weight Loss
$9.24 (Amazon)
Fitbit $11.89

School of Podcasting
$12.40 (amazon)
Thesis $82.83
Unaccounted $.27
Consulting $451
Weekly Web Tools
Scribe $8.91
SEO Pressor $62.10
More Podcast Money Book 11.16
Membership Sites $228.81

Total Income: $1122.79

Expenses: $363
Web Hosting $30
Domain names $80
Book Writing Tools $101
Digital Access Pass Support $120
Music Radio Creative $20
Advertising $12

Net Income: $759.79
Previous Month $1622

More Podcast Money: Turn Your Passion into Profits Read Reviews

The post August Podcasting Income Statement $759.79 appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

Studies show that 80 percent of what we read is based on the headline. The name of your podcast is often the “Headline” that catches the eye of potential listeners and viewers. With this in mind we shouldn’t over-analyze the name of our podcast, and we shouldn’t use a “What the heck” approach either. Many times I’ve started with seeing what domain names are available.

Here are some tips for naming your podcast:

1. You want your show to be obvious, so avoid “inside jokes.”

I had a podcast called “The Musicians Cooler.” The thought being that it was like musicians standing around a water cooler swapping marketing ideas. The fact that I had to keep explaining what the podcast was about showed me that I needed a new name. My podcast about podcasting is called the “Morning Announcements” to tie in with the School of Podcasting. It’s an inside joke. Most people who see it for the first time would never guess “The Morning Announcements” is about podcasting.

2. Check to See if Your Podcast Name is being Used in Other Places

Rich Palmer had the Miami Valley Music Cast. Unfortunately “musiccast” was trademarked and Rich got a cease and desist letter (even though his was two words). I had another person who wanted to start a podcast that the podcast name would be the same as the local newspaper. You want people to be able to find you, and you want to use words that are obvious and popular. However, you don’t want to use a name that is already in use.

3. See if the Website is Available

I once played in a band called “The Sugar Daddies.” We had to make sure that if we mentioned our website, that people went to THEsugardaddies.com (if they left off the “the” they went to a porn site). You also want the domain name to “roll off the tongue.” If you have to spell it or over-pronounce it, you may want to consider choosing something else. You also want it to be short, easy to remember, and easy to spell. Don’t be discouraged when you find out that the domain you want is already taken. You can always tack on “radio” or “show” to the end of your domain name. Check to see if the domain name is available at schoolofpodcasting.com/domaincheck

4. See What Will Bring More Traffic

If you want to go above and beyond go to Google Keywords and see what words are more popular. For example the phrase fitness gets more traffic than the word diet. If one of these words is interchangeable, why not use the one that people are looking for?

If you’re looking for more tips on creating a successful podcast join the School of Podcasting today.

The post Your Podcast Name Carries Lots of Weight appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

Breathe. Breathe. Deep Breathes. I write this post in frustration.

Breathe.

I keep finding really great content that is delivered via a blog, and via email. Why not audio? When I ask if they’ve ever thought of delivering their content via audio podcast, they say “It’s not for them.” After all who wants people to acutally consume their content?

When I started putting audio on websites back in 2004 it instantly took my newsletter and made it human. When I made it automated via podcast, I got my first audio feedback from a listener in Germany. Never underestimate the power of the tone of voice.

When I spoke at Blogworld last month, I was talking with someone in the hallway (I wish I could give credit), but they we were talking about connecting with your audience. He said, “How can you not make a connection when you are actually in their ear every week.”

So Why Am I Frustrated?

Because any blogger worth their weight is using WordPress. This means they are literally one plugin (powerpress) and a $50 microphone away from being a podcast. OK, you might need some album art ($30), and an intro (fiverr.com) but seriously you’re giving away your content for free, but not as a podcast? You can use Audacity which is free software (works on both a mac and pc) to create your show.

KEY POINTS

1. I can’t read your blog on the way to work, but I can listen to it.

2. Jason Van Orden leveraged his influence and become the top affiliate of the popular Internet Marketing product “Product Launch Formula” because of his podcast (the second place person had an email list that was mammoth compared to Jason).

3. Pat Flynn of the Smart Passive Income stated his audience grew by 20% when he took his blog and started a podcast.

4. You can be 1 of the 8 billion blogs on your topic, or 1 of 10 podcasts on your topic in iTunes. Which one has the better odds of being found?

5. Derek Halpern said he set a record for traffic on his site Social Triggers when he launched his podcast.

but still they don’t start a podcast….

How Loyal A Following Can You Build?

1. Michael Butler’s audience paid for him to fly to England and play bass with his musical idol who he interviewed on his show.

2. Keith and The Girl’s fans went from have the KATG logo tatooed on their bodies to having it BRANDED (OUCH).

Need more? See www.powerof podcasting.com (free podcast showcasing podcast success).

You’re Not A Blogger Your a Content Creator

Quit thinking of yourself as a blogger. Your content needs to be delivered in the formats your audience wants it.

There are so many benefits to podcast, if you are a blogger using WordPress you are “this close” to not only reaching, but connecting with a whole new audience. DO IT

The post Bloggers Would You Spend $50 to Grow Your Audience by 20%? appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

I’m not sure if they have an official “Best in Show” award at Blogworld last week, but there was one piece of technology made me go, “WOA! That’s Cool” That is the Boss Jock Studio application for iPhone. This cool tool lets you record a podcast directly from your iPhone. It lets you mix in music, export it to your website, soundcloud, ftp, etc. I got to hear what its like to record, I did NOT get to hear the recording. There is some pretty impressive compression and automatic volume leveling that looks impressive. I’m hoping to have someone record something so I can hear (after all you are using the microphone from the iPhone – I don’t see where you can plugin in an external microphone). There are plans for an iPad version as well in the future. I was told that the Android operating system has a latency (echo) problem currently. Here is a quick demonstration.

It’s only $10 for the app, and for those looking for an easy portable system, this may be the answer (again, I’ve not heard a recording created on the bossjock).

Chris Marquart from Tips from the Top Floor
Listen to Chris fiddle with this. It outputs at CDquality mp3.

Ray Ortega Shows Off BossJock on a Laptop

My friend Ray Ortega from the Podcasters Studio is a whiz at video and he made a great video showing how he plugged the Audio Technica 2100 directly into an iPad (as of 1/20/12 you can’t plug the 2100 into an iPhone – it’s an Apple thing, not a bossjock thing).

Audio Technica ATR 2100 USB mic into Bossjock podcast app for iOS from Ray Ortega on Vimeo.

The post Bossjock Studio – My Best in Show appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

If you are on a budget, you may have a problem affordable Podcast Album Art.  There are sites like Draw Me a Picture $99, and Podcast Album Art ($150). There are other options available. You can use a site like 20 Dollar banners and put in your dimensions (600X600 is typical album art). Your price will be $49. You want to make sure to change your order from animated to static. If you need another option you can check out WP Pro Web Design

The post $50 Podcast Album Art appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

I got a voicemail this morning from Kevin Taylor. It shows the power of podcasting. Now Kevin will get to go to shows around his passion for free. He will get to interview experts and vendors in that field.   (You can hear it on the Testimonial page). Take a second to read this.

Dave,

I have got to tell you how excited I am. I’ve been listening to your podcast for several months, and finally took you up on your quick start offer. Thank you that was so amazing fast. I got you the information Friday afternoon, and Friday evening it was up and running.

Saturday I recorded my first episode. I got it published. That same day I emailed the local boat show and requested a press pass. I thought it was worth a shot, the worst they could say is “No.”

Sunday I check my email, and I qualified for a press pass to come cover the boat show, to cover all things water skiing, and talk to vendors, at least in the state of Utah. I could not believe it. I heard you saying that as you start podcasting you will be seen as an expert, and here I am knowing no more than anybody else about this, but now I’m the guy who has the press pass to go to the boat show an interview these people, the exhibitors, people representing major companies in the industry, and find out what is going on in the industry.

I am completely amazed at how quickly something like this could happen.

I just wanted to tell you its absolutely amazing.

Thank you for your help in making this possible. I would’ve probably struggled with this long past when the boat show was going on if I had done this myself. The help you gave me was absolutely incredible. I am so excited about this. I just can’t believe it I told my wife and she was blown away too. This is phenomenal.

Thank you so much. I really appreciate it. I am so stoked to bow be a podcaster. A real live honest to goodness member of the press podcaster with my weekend water skier podcast. Thanks so much Dave IT’S AWESOME.

Kevin Taylor
Weekend Water Skier Podcast
Weekend Waterskier

The post Become the Media in Three Days appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

I was on the phone with someone the other day, and answering their questions about podcasting. I explained all the steps they should follow to launch their podcast. If you are in a hurry, I could walk you through live over Skype or the phone and get you up and running. My current hourly rate is $150/hr. People pay this to do things right the first time, and to do it right the first time. However, I realize that not everyone has a budget that fits those expenses. To this I want to point out that I have step by step tutorials that walk you through the whole process for $40 a month.

If you are awake 16 hours a day and there are 30 days in the month, that means you are awake 480 hours a month.  That means you have access to my information for .08 an hour. OK, I know you work 8 hours a day. You need to eat, so lets say you have 6 hours a day (6 PM to midnight – and we know you have more on the weekends) that would be 180 hours a month. This means you are gaining my instructions for .22 an hour. You can sign up for a month and cancel after you launch your podcast.

Join Today.

The post Affordable Podcast Consulting – 22 Cents an Hour appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

With Halloween next week, and the rest of the hholiday season upon us, you may want to add some holiday music to your podcasts. I was just informed that Footage Firm (a place for with great resources for video people) has come out with a new set of production music for the holidays (and their music is quality as well). From Jazz, Country, Pop, etc there are many different flavors (many with sleigh bells in the background) to add that holiday feel to your podcasts.

They say the music is “Free” but you end up paying $8.41 for the shipping. With that said, it’s still a great deal on royalty free music for your podcast. Check it out at footagefirm.com

The post “Free” Holiday Production Music For Your Podcast appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

Type the desired domain name below. If its available BUY IT. I’ve had a few people check the name, then go back and record a few episodes and come back later to build their website and the domain name is gone. Also if the domain name is not available, try adding “show” or “radio” to the end of the name.  When datesfromhell.com was not available, I was able to get datesfromhellshow.com

Unless you have money to burn you don’t need all the other .net, .org.  Also, only buy the domain name from Godaddy. NOT anything else.

The post Checking Domain Name Availability appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

I was just notified by Robert Greenlee that The School of Podcasting’s Morning Announcements Podcast (featuring tips and insights into starting your own podcast) has been featured in Microsoft’s Zune Marketplace “Best of Hobbies” section.

To get deep-links and icons to your shows in the Zune Marketplace software and to Zunepodcasts.com visit here – http://social.zune.net/links/ZuneLinks.aspx?keyword=school+of+podcasting&type=podcast&x=7&y=8

Microsoft also has the Zune Video Podcast catalog available in Windows 7 Media Center. Video podcasters have this as a distribution opportunity – http://www.microsoft.com/windows/windows-media-center/zune.aspx

The post School of Podcast Makes “Best Of” List in Zune appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

When you create a wordpress post for your podcast, are you using the “Tags”feature in WordPress? You should be. The image to the left show how many hits (visitors) I received based on tags that I have put into this podcast. Now this is just a SMALL amount of the tags that have generated traffic for me.

Tags can be thought of as an “index” to your website. You can even use a widget to display them on your website (if you wish, I don’t). If people were to click on them, they would be shown all the posts that had that word.  Useful? Well, maybe.

However, GOOGLE seems to love tags (based on the image to the left). Google brings eyeballs, which bring ears, which means they can be subscribers to this podcast.

Listener Feedback

We got some feedback from Daniel of Edgy Podcast Reviews on how he enjoy the last few shows, and my openness to share my numbers. If you are looking to get your podcast reviewed head on over to edgypodcastreviews.com

For the record 4 days into circulation show 211 has had 421 downloads. Whoop-dee-doo. I am more interested in influence and how connected I am with the audience instead of how big the audience is (quality vs quantity).

Another Podcast Experiment

I am turning the Weekly Web Tools Podcast (audio) into a Weekly Web Tools podcast that distributes pdf documents instead of mp3 files. Why? Because I can type faster than I talk. Also this makes it easy for readers to click on links to view the different tools. I will be monitoring the downloads to see if this works, along with clicks to see if it grows or reduces the amount of activity from the audience.

The post WordPress Tags Are Google Food – REPOST appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

One of the issues that Podcasters who have been podcasting for a while are starting to face is that feedburner has a limit to how big your RSS feed can be. When this happens your new shows fail to show up in your RSS feed.

I found this out when all the sudden my downloads got cut in half.

THE SOLUTION

If you go into your wordpress and go to settings, then click on Reading. You can limit the number of posts that show up in your feed. Mine was set to 200. I set that to 100, and went into Feedburner and went to troubleshootize, and then did a resync.  It’s fine.

The effects of this is when a new person subscribes to the podcast (Building a Better Dave in this instance) they only see 100 (keep in mind many podcasters never make it past 7 episodes).

The post Feedburner Says My Feed is Too Big appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.

This show is originates from schoolofpodcasting.com where we help people learn how to podcast.

Today I talk about a podcast that should have been one of my favorites. It’s called “Money Matters” and it takes a Christian perspective on handling your money (two things I’m really interested in at the moment). However in a 24 minute podcast they had one minute commercials at the

3 minute mark

9 minute mark

17 minute mark

a big plug at the end.

In the end a 24 minute podcast was 17% commercials.

I tolerated this for a few episodes, but I then found out something that made the commercials even more annoying. They ran the same commercials in every show. I realize they have three or four products they are promoting but instead of running the same commercial for product A, why not have a few variations. After all I never get tired of Geico commercials here in the states (an insurance company) as they keep coming up with new commercials for the same product.

Part of the reason I think they use this format is this show is originally aired on radio (so they have to break for spots). However, this is also done on shows such as Dave Ramsey, and the now defunct Jillian Michaels podcast and both shows cut out the advertisements, and breaks for weather. They just give you the “meat and potatoes” of the show (both podcasts promoted people to sign up for their sites).

Now I realize you can argue that “Hey you’re getting it for free,” and that is true. For me, I will now use this as a benchmark. A post should not have more than 17% commercials. For me I typically try to keep it around 5% (a one minute commercial in a 20 minute podcast).

Some would argue the best place to put a commercial is at the beginning. This is true as even people who listen to a msall portion of the podcast will hear the commercial. However, if someone makes it to the end of this podcast I believe that means they are truly interested in podcasting and those are the people that I want to hear me talk about the school of podcasting. This is why I do most of my promotion at the end of my podcasts.

The post Too Many Commercials appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson.