Coaxing Advertisers To Your Podcast

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Coaxing Advertisers PictureToday in show #112 I provide some insights into getting sponsors that I have found on my own.

1. Find an advertiser that fits your niche. In my case I found two products that I like and I use. There is no “stretch.” These advertisers fit like a glove.

2. I did not lead with the word “podcast.” I called it an Internet Radio Show.

3. I provided a sample report from podtrac.com for one of my podcasts.

4. There are many things you can use in negotiation. These include adding a banner on your site, having them generate coupons (to track sales), track the number of clicks to their site (to help calculate ROI); they could set up their product under a different paypal option to track sales. (I use a program called “Cloak and Tracker“)

The bad news is when I did a google search for “Podcast CPM” I saw number from $30 – $50 (that’s per 1,000 downloads).

Let's go “best case scenario” if you had 20,000 downloads per show. If you charged $50 CPM, that is $4,000 per month (if you produced 4 shows per month).

Another Way to Make Money with Your Podcast
1. You could have a premium (no advertising version) using a tool such as www.121podcasting.com

2. You can have a membership area with additional shows, behind the scenes, forum boards and more. Some membership software scripts include:

Interlogy Profile Manager (new window) is an interesting program. Very easy to install. You can use it for free, but if you want to charge for memberships, its $200. (One time fee).

Easy Member Pro (New Window)
Is a very easy to use membership program. It has flexible programs (pricing for 3 months, 6 months, a year, etc).

Download Guard (new window)
Is a program that is initially designed to protect digital products that you sell, but also can be used for membership sites.

Amember
Amember is the tool I use to manage the
School of Podcasting. While I've seen prettier interfaces, this works.

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