Increase Listener Participation

What did you get for your donation?

Increase your listener participation.

Different podcasters are coming up with creative ways to get their audience involved. One way is to hold a contests. This can be monthly, quarterly, etc. Then you can award points for comments, emails, possibly more points for voicemail. The down side? Well you have to keep track. However, some people are really spurred on and motivated by competition. What do people win?

When it comes to prizes? Some people give away products they may be promoting. Andrew lock from the Podcast “Help My Business Sucks” gives away a free subscription to a magazine filled with marketing ideas.

Other podcasters give away prizes such as a prepaid iTunes card. This is a great prize considering iTunes is obviously a place where people who like to listen to things (music, audio books) are purchasing these items.

Some podcasters want to make it more personal. They will create a “Wish List” at Amazon.com and allow their listeners to support the show by purchasing items on the Wish List.