School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

  1. 4 DAYS AGO

    Why Your Media Kit is Probably Trash: Lessons from Justin Moore

    Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday. He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a snack, sit back, and let’s unravel the crazy world of podcast sponsorships together! This show is brought to you buy the School of Podcasting Takeaways: In the world of podcasting, having a solid media kit is apparently as useful as a chocolate teapot, so maybe just don’t bother with it. Justin Moore's book 'Sponsor Magnet' is the secret sauce for podcasters looking to snag sponsors without losing their minds. Podcasters are taught to monetize their audience, not just their podcast, which is a revelation that could make us all rich - or at least less broke. When pitching to sponsors, forget the cookie-cutter approach; make your pitch relevant to their current campaigns and watch the magic happen! Video content has a distinct edge over audio when it comes to attracting sponsorships, because brands love to reuse content like it’s a favorite pair of jeans. If you get feedback from your audience about a sponsored product, don’t just sweep it under the rug; share it with the brand to improve future campaigns. Learn the A.R.C.H. and R.O.P.E. strategies to get more money coming your way. Links referenced in this episode: schoolofpodcasting.comsponsormagnet.comcreatorwizard.comSponsor GamesJustin's Newsletter with Sponsors looking to partnerSponsor Magnet - the PodcastJustin's YouTube ChannelSponsor Magnet Audio BookSponsor Magnet on Amazon This is episode 996 of the School of Podcasting Mentioned in this episode: Quit Thinking About It and START THAT PODCAST If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join a...

    44 min

  2. 4 AUG

    No More 'Um's: Your Guide to Speaking Like a Pro!

    Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, paddling away from clarity and straight into the sea of confusion. In this episode, I dig into the strategies to kick those pesky crutch words to the curb. We chat about how you can sound smarter (yes, you heard that right) by practicing your communication skills and being more aware of what’s coming out of your mouth. With tips ranging from joining a Toastmasters club to simply taking a pause instead of filling the space with ‘you knows,’ we’re here to help you become the smooth-talking superstar you were meant to be. So let’s ditch the filler words together and find out how to express ourselves without sounding like we’re stuck in a loop of hesitation! What Stays and What Goes?For me, any time I can make myself or a guest sound smarter I will do it. For me, I go for the low hanging fruit. This is when um someone just has um a standalone um all by itself. You can easily highlight it and press delete. The ums I leave alone are those that run into another word.  Tool like Descript and Riverside have built in tools to remover filler words. Be careful with these as they can be a bit aggressive. A good edit is one that doesn't sound like an edit was made. This is why I don't obsess over every single filler words because we all occasionally say "um." It becomes an issue when people lose sight of what you're saying because they are distracted by how you are saying it. Takeaways: Filler words are the annoying little gremlins of speech we all battle with, and they're everywhere. Practicing with Toastmasters is like getting a gym membership for your speaking skills, minus the sweat. Confidence is key; the more prepared you are, the less you sound like a crutch-word factory. Taking pauses instead of using filler words is like giving your brain time to catch up with your mouth, which is crucial. Editing your recordings helps you become painfully aware of those pesky fillers, so you can kick them to the curb. Using outlines and scripts can save you from sounding like you're making it up as you go, and trust me, that's a lifesaver! Links referenced in this episode: schoolofpodcasting.compodcasteditoracademy.comthepharmacistvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.comDescriptRiversideToastmasters Mentioned in this episode: Podcasting In Six Weeks - Register Today! Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our...

    42 min
  3. 15 Lessons Podcasters Can learn From Ozzy Osbourne

    28 JUL

    15 Lessons Podcasters Can learn From Ozzy Osbourne

    Ozzy Osbourne's recent passing has got me feeling all sorts of ways. I mean, who didn’t grow up jamming to ‘Crazy Train’ or wishing we could be half as cool as him? This isn’t just about mourning a rock legend; it’s about learning from the antics of a guy who built an empire on being unapologetically himself. So today, I’m diving deep into 15 lessons that podcasters can snag from Ozzy’s playbook. From being true to yourself (and not giving a hoot about the haters) to surrounding yourself with good people (looking at you, Sharon), I’m spilling the tea on how to keep your podcast alive and vibrant. Plus, I’ll share some wild stories about Ozzy’s crazy life that’ll make you laugh and cringe at the same time. Buckle up, because we’re about to rock this podcast world with some serious, Ozzy-inspired vibes! Mentioned In This Episode WDW Radio Podcast Lou Monegello's Tour Battery Organizer (aff) School of Podcasting Takeaways: Ozzy Osbourne may have died, but his legacy of being unapologetically himself lives on forever. Lessons from Ozzy include being true to yourself and ignoring the critics who just don't get it. Surrounding yourself with good people is key; even Ozzy had Sharon in his corner. Don't sweat perfection when creating content; just get out there and do it! Mentioned in this episode: Question of the Month August 2025 Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it) Question of the Month Live Appearances - I'd Love To Meet You! AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC Where Will I Be? Quit Thinking About It and START THAT PODCAST If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join School of Podcasting

    37 min
  4. What's In It For The Audience? With Traci DeForge

    21 JUL

    What's In It For The Audience? With Traci DeForge

    Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about asking for sales, Traci’s got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable! Takeaways: Most podcasters wrongly believe they need to drop $10k to start monetizing. Traci DeForge busted the myth that you need 10,000 listeners; 1,500 can do it too! Podcasting is all about strategy; it’s not just talking into a mic, folks! You've got to view your podcast as part of your whole business model, not just a side gig. Feeling salesy? Get over it! Your mindset can really change how you sell. If you don't ask for what you're worth, you might be leaving money on the table! Links referenced in this episode: schoolofpodcasting.comproduceyourpodcast.compodpage.comSecrets of Closing the Sale - Zig Ziglar (Audible) Traci DeForgeHelping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship. As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth. Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we’ve launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors. With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MORE Mentioned in this episode: Question of the Month August 2025 Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome? Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it) Question of the

    37 min
  5. Are Big Companies Poisoning Podcasting?

    14 JUL

    Are Big Companies Poisoning Podcasting?

    Are Spotify and YouTube poisoning podcasting?I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the Velvet Sundown which has six figure streams. Why are AI Bands better than real musicians? They don't get sickThey don't complain about not getting paidThey can provide more music, more frequently So if the world starts to accept AI artists, if you're Spotify, why wouldn't you introduce an AI podcaster to deliver an evergreen topic? Spotify could promote it to make it popular and then run advertising against it and not have to worry about splitting the revenue with a podcaster. Both YouTube and Spotify entice you in with free services, and then once you grow dependent on them, they can do whatever they want and you don't have a lot of control. If you say the wrong thing, you're kicked off the platform. Rosanne Barr (who is Jewish) for saying something deemed hate speech about Jewish people while she is herself Jewish. It was Sarcasm. Rosanne started her career as a comedian. Big Companies Often Put Profit Over Doing the Right ThingPurdue Pharma has been accused of mislabeling opioids that lead to lots of overdoses. Johnson and Johnson faced lawsuits about cancer and talcum power. Wells Fargo was fined millions for having employees open millions of account without the customer consent. I could go on and assemble a very long list. Just keep your eyes open, and watch as these companies that have come into podcasting with free offerings to interrupt the space, take control and bend it to suit their needs (not those of the host or the listener). Sponsor Magnet Book ReviewThe Ultimate Book on Sponsorships/Partnerships, "Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships" by Justin Moore. It is THE book for those looking to create partnerships with brand (not just a one time payment). The book shows you how to find out who to talk to, what to say, how to say it, and to overdeliver to they keep sponsoring the show. The audio book has bonus content that was very cool as you hear people talking about putting the strategies into practice. You can get it on Audible if you're more of a listener than reader. Takeaways: If you're hunting for sponsors, check out the book 'Sponsor Magnet' - it's a game changer. Podcasts don't need to follow trends; old-school content is still valuable and effective. Big corporations could ruin podcasting, so let's just not invite them to the party. YouTube is saying things that make no sense. A CD is not a cassette. Spotify seems to have issue always delivering all the facts about their activities.Hashtags no longer carry any clout on instagram per Brock JohnsonA podcast is audio, video or pdf delivered via RSSPodcasting existed before people put in advertisements, and it will exist if advertising goes away. Advertising is ONE way to monetize. Links referenced in this episode:schoolofpodcasting.coma href="https://graphtreon.com/top-patreon-earners/podcasts" rel="noopener noreferrer"

    49 min
  6. How to Keep Your Marriage While Chasing Podcasting Dreams

    7 JUL

    How to Keep Your Marriage While Chasing Podcasting Dreams

    Juggling podcasting and personal life can feel like trying to balance on a three-legged stool while juggling flaming torches. In this episode, I look into the not-so-secret ingredients for maintaining a healthy work-life balance as a podcaster. We kick things off with a hard-hitting question: what happens when your love for podcasting starts to mess with your health and relationships? It's a real thing, folks, and I’ve seen it happen. I share my personal stories, including the ups and downs of my own marriages, and throw in some sarcastic wisdom learned from the school of hard knocks. I'm not claiming to be relationship experts, but we’ve been around the block a few times. I break down a simple yet effective framework for content creators: health, attitude, and support. Yes, I know, it sounds like a motivational poster, but stick with me. If you're not healthy enough to hit record, or if your attitude sounds like you just woke up on the wrong side of the bed, guess what? Your podcast is gonna suck. And don’t even get me started on the importance of having a supportive partner who doesn’t roll their eyes every time you mention your latest podcast episode. I share tips on how to set expectations with your spouse, maximize your time, and avoid those sneaky time-sucking distractions like binge-watching YouTube shorts at 2 AM. Trust me, your future self will thank you. By the end, you'll walk away with practical advice on how to keep your relationships intact while you chase your podcasting dreams. From date nights to timeouts during arguments, I’ve got you covered. It’s all about being intentional and proactive in nurturing your personal life while you’re busy building your podcast empire. And let’s be real, no one wants to end up in a messy divorce because they spent too much time talking to a mic instead of their partner. So grab your headphones and let’s get to it! Links referenced in this episode: schoolofpodcasting.comnotejoy.comtodoist.comvidiq.comVidIQ Short Video About Thumbnails and Titles.schoolofpodcasting.com/contactThe Seven Habits of Highly Effective People BookLove and Respect: The Love She Most Desires; The Respect He Desperately Needs Mentioned in this episode: Check Out Dave's Newsletter With Behind the Scenes Content In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community Podcasting Observations Live Appearances - I'd Love To Meet You! AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC Where Will I Be? Podcasting In Six Weeks - Register...

    49 min
  7. Is Everyone Really Using Spotify? HollyLand Lark M2S Review

    30 JUN

    Is Everyone Really Using Spotify? HollyLand Lark M2S Review

    In this month's "Question of the Month," I wanted to explore the discrepancy between Spotify's perceived dominance and the actual listening habits of podcasters. Despite frequent headlines touting Spotify as the number one streaming platform, my personal statistics and community feedback tell a different story. By surveying my audience about their platform preferences, I uncovered that Apple remains the top choice for most listeners, challenging the narrative often presented in media reports about Spotify's market leadership. Thanks to everyone who chimed in! Gear Review: HollyLand Lark M2s Wireless Lavalier System Quick Take: I was genuinely impressed by the Holly Land Lark M2s - this tiny microphone packs a surprisingly warm sound. At around $150, it's a solid investment for podcasters and content creators. Key Features: Compact wireless lavalier microphone systemVersatile receiver with USB-C and headphone jack connectivityCompatible with phones and recorders (I used my Rodecaster Duo)Built-in noise reduction appOption to record two mics on separate channels for post-production editing Pro Tip: Grab this from Sweetwater. They offer: Extended warrantiesKiller customer serviceCompetitive pricingFree shipping (often cheaper than Amazon)FREE CANDY Noise Reduction: The app's built-in feature is decent - not perfect, but definitely helpful. Pro move? Set up both mics on separate channels so you can fine-tune your audio in post-production. Bottom Line: The Lark M2s is a compact, versatile mic system that punches above its weight. Definitely worth checking out for podcasters looking to upgrade their audio game. Takeaways: The new Hollyland Lark M2S microphone sounds surprisingly warm, which totally blew my mind! Spotify claims to be the number one podcast platform, but the real stats tell a different tale. Charging guests to appear on your podcast? Brace yourself, the FTC has some rules you need to follow! Using music in your podcast? Be careful, because Spotify's bots don’t care about your permissions! It's always a good idea to double-check the facts you find online, especially from big companies! Exercise is tough, but once you get through it, you'll feel so proud of yourself, like you just conquered a mountain! Links referenced in this episode: Hollyland Lark M2S Wireless Lavalier Systemschoolofpodcasting.comthehoodratrecap.comcreateartpodcast.comfindapodcastabout.xyzpassacls.comtkbpodcaststudios.coma href="https://castahead.net/" rel="noopener noreferrer"...

    45 min
  8. Creative Outlets or Creative Burdens? Let's Talk Podcast Burnout!

    23 JUN

    Creative Outlets or Creative Burdens? Let's Talk Podcast Burnout!

    So, today I'm diving into the mess that can be podcast burnout. You know, that moment when your favorite hobby morphs into a job you dread? Yeah, we’ve all been there. We're chatting about big names like Marc Maron and others who decided to call it quits and how that’s not just okay, but totally legit. Spoiler alert: sometimes stepping back is the best move you can make. I’ll sprinkle in some sarcasm and laughs as we explore the absurdity of it all—because let’s face it, if we can’t laugh at our struggles, what’s the point, right? If you've been thinking about starting a podcast but feel it's too crowded, realize all those podcasters who started back in 2005 might be being pulled in new directions that have them thinking about podcast retirement. Takeaways: Creative projects can sometimes feel like an endless cycle of stress and burnout. It's totally okay to step back from podcasting if it stops being fun for you. Many successful podcasters have experienced burnout, and it's a common issue in the industry. Managing expectations is crucial; don't expect overnight success when building an audience. Life changes, like welcoming a new baby, can drastically affect your podcasting ability and energy. Always remember: adding responsibilities means subtracting your fun, so be careful what you take on. Mentioned In This Show Marc Maron Announces He's Ending the WTF Show Rob Walch Talks Marc Maron on the Feed Erik K Johnson End Podcast Talent Coach YouTuber Tom Scott Says Goodbye 6.5M Subscribers YouTuber The Game Theorist Says Goodbye 19.6M Subscribers YouTuber Caylus says goodbye to 18.7M Subscribers What Makes This Show Ggreat? - Marc Maron Edition sop705 My Spouse Has Dementia Show with Zita Christian Daniel J. Lewis is BACK! Clockify Free Time Tracker More insights at schoolofpodcasting.com/989 Mentioned in this episode: Quit Thinking About It and START THAT PODCAST If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join School of...

    45 min
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    You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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