Glenn Rubenstein – Podcast Advertising Works

Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/)

World Radio Day Get Hindenburgh Journalist For $1.90

You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's  Hindenburgh Journalist for Podcasting Course

Because of My Podcast – I'm Going to Spring Training for Free

Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio). Here my episode with Corey on how he started podcasting for a living.

Podcast Advertising Works – Glenn Rubenstein Interview

Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into:

What mistakes podcasters are making

What a future of dynamic advertising could look like

How to overcome common objections when trying to sell advertising

The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show.

If you want more about advertising and monetizing your show. Check out the Episodes with Jessica Kupferman, and Glenn The Geek Hebert

What Do You Mean When You Say Edit Your Podcast?

Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show.

Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny.

Mentioned In This Episode

Podcast Advertising Works 

Rock and Roll Geek show

The Bitterest Pill  Check out Dan Klass' book Podcasting Solutions

Adopter Media

Hindenburg Journalist Radio Day Promotion

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