Today I share some stats about how audio marketing is growing at an extreme pace. I want to thank traditional radio for being awful and lowering the bar. It’s amazing the stats that are coming out showing how more and more people are driving to work alone, hanging out at the gym, waiting for good content to consume. Dr. Nina answered the call, and 10 weeks after starting her “Win the Diet War” podcast she has had 9,000 downloads.
Audio Marketing Stats
97 million Americans drive to work alone
37 million people have gym memberships
Revenue for digital radio is growing faster than any other category
40% of Americans are consuming audio on their smart phones
Advertising Revenue on Pandora streaming Internet Radio has double in a year from 120 million in 2011 to 240 million in 2012
Slate magazine is getting higher advertising rates for their podcast than the printed version.
Getting to Know Your Audience
When you first start out your should attack any feedback you receive. Email everyone who emails you. Call everyone who calls you. Comment back to anyone who leaves a comment. If you use a tool such a Google+, Facebook, Twitter, and Youtube, be sure to look at the profiles of those people who follow you. This can give you insights into what interests you and your audience share, insights into resources they may be using (that the rest of you audience may enjoy). By having a better understanding of your audience, you can provide content that will move them, and create a stronger relationship.
School of Podcasting History
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