Today I have advice for Authors (or anyone with content they would like to distribute to a global audience) how they can use podcasting to either
A). Sell more books.
B) Position themselves as an expert
You can create a podcast that your readers would want to listen to and then you become the trusted friend who delivers this great information. They can talk to you about the subjects (and thus give you information for future books), and purchase your books as a means of supporting the podcast.
If you are ready to start your podcast go to www.schoolofpodcasting.com/join