I come across people who want help getting into iTunes. When I get to their site, there are times when they are missing some of the basic ingredients. I see where people are getting confused between having streaming audio on a website, and think they have a podcast. This video shows you how using a platform like SoundCloud may not work for podcasting. They DO have a podcasting option, but their service is over-priced and their stats are not in the same league as Libsyn.com or Blubrry.com They also set a total limit on how much you can upload (libsyn and blubrry do not, they only limit the amount you can upload per month, but this rolls over each month).
You can get a free month at Libsyn.com using the promo code sopfree
Having an Unlimited Back Catalog
One criteria I set for a media host is the ability to have an unlimited back catalog. This way when people discover your podcast, they can download your entire back catalog. This helps you build a relationship with your audience. To get an unlimited plan on Soundcloud it is €59 a month (or $95.07 US). Compare that to Libsyn.com and you get 400M of storage per month for $20 or 250M of space at Blubrry.com for $20/month.
Direct Link To Media
The key ingredient to this podcasting puzzle is having a direct link to the media file. With SoundCloud if they give you code to a player, or a shortcode to a widget, this is NOT the same as having a link to your media (mp3 file or video).
Avoid Podcasting Pitfalls
If you are looking to start a podcast, I can help you avoid the common mistakes that new podcaster make. Join the School of Podcasting today.