School of Podcasting - Learn To Podcast » adam curry http://schoolofpodcasting.com Podcast Consulting, Live Training, Tutorials, and Resources Mon, 21 May 2012 05:00:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Podcast Consulting, Live Training, Tutorials, and Resources David Jackson - Podcast Coach no David Jackson - Podcast Coach dave@schoolofpodcasting.com dave@schoolofpodcasting.com (David Jackson - Podcast Coach) Dave Jackson - Podcast Consultant Podcast Consulting, Live Training, Tutorials, and Resources podcasting, how, to, podcast, podcast coach, consulting School of Podcasting - Learn To Podcast » adam curry http://schoolofpodcasting.libsyn.com/podcasts/schoolofpodcasting/images/300SQAURE.jpg http://schoolofpodcasting.com Cleveland, Oh Weekly Proof Content is King http://schoolofpodcasting.com/proof-content-is-king/ http://schoolofpodcasting.com/proof-content-is-king/#comments Mon, 10 May 2010 23:32:54 +0000 Dave Jackson http://schoolofpodcasting.com/?p=531 Today I talk about an example of how content is king. When you have content that people want to forward to their friends, you have great content. The book is Stuff white people like by Christian Lander. Here is his story in a nutshel.

His original concept was sent via text to a friend on 1/18/2008

He decided to make it into a blog. He sent an email to 25 friends.

3/8/2008 He had William Morris representing him.

3/31/2008 He had a book deal for his blog.

5/1/2008 Final Draft of book

7/2008 He was published

7/18/2008 on the New York Times Best Sellers

9/6/2008 Christian appeared on the Conan OBrian show.

Great Content

The no agenda show at www.noagendashow.com reports on stories that the media should be but they are not. No Agenda (with Adam Curry and John C Divorak) reports on these stories. They also have a program where you can send them 1000 – and apparently people are. Why? Because of the content.

]]> http://schoolofpodcasting.com/proof-content-is-king/feed/ 0 adam curry,Christian Lander,John C Divorak,No Agenda Show,Stuff White People Like Today I talk about an example of how content is king. When you have content that people want to forward to their friends, you have great content. The book is Stuff white people like by Christian Lander. Here is his story in a nutshel. - (http://schoolofpodcasting.com/wp-content/uploads/2010/05/availablenow.jpg)Today I talk about an example of how content is king. When you have content that people want to forward to their friends, you have great content. The book is Stuff white people like by Christian Lander. Here is his story in a nutshel. His original concept was sent via text to a friend on 1/18/2008 He decided to make it into a blog. He sent an email to 25 friends. 3/8/2008 He had William Morris representing him. 3/31/2008 He had a book deal for his blog. 5/1/2008 Final Draft of book 7/2008 He was published 7/18/2008 on the New York Times Best Sellers 9/6/2008 Christian appeared on the Conan OBrian show. Great Content The no agenda show at www.noagendashow.com (http://www.noagendashow.com) reports on stories that the media should be but they are not. No Agenda (with Adam Curry and John C Divorak) reports on these stories. They also have a program where you can send them 1000 - and apparently people are. Why? Because of the content. David Jackson - Podcast Coach no 11:29 Increase Listener Participation http://schoolofpodcasting.com/donate/ http://schoolofpodcasting.com/donate/#comments Mon, 24 Aug 2009 15:00:58 +0000 Dave Jackson http://schoolofpodcasting.com/?p=375 Today I talk about an episode in a popular Podcast of  “No Agenda” which features Adam Curry and John C Dvorak. This podcasts  gets thousands of dollars in donations, but calculates to .01 a listener. On the episode for 8/13 John makes a great point that we spend up to 50 dollars for a 2 hour  movie. Well last week I went to the movies and it was $17 a person (8.50 for the movie and 8.50 for the popcorn and a coke – small). We saw the movie “The Awful Truth” and it was 95 minutes long. That means that 17.50/95 = .18 cents a minute for one person. One of my typical podcasts last 15 minutes. That means the episode would be worth $2.68

So as a test, I’m asking you to make a donation. Whatever you see fit (if you want) to see if I will average .01 a download. Click the button below and enter how much you think this podcast is worth.

What did you get for your donation?

Increase your listener participation.

Different podcasters are coming up with creative ways to get their audience involved. One way is to hold a contests. This can be monthly, quarterly, etc. Then you can award points for comments, emails, possibly more points for voicemail. The down side? Well you have to keep track. However, some people are really spurred on and motivated by competition. What do people win?

When it comes to prizes? Some people give away products they may be promoting. Andrew lock from the Podcast “Help My Business Sucks” gives away a free subscription to a magazine filled with marketing ideas.

Apple iTunesOther podcasters give away prizes such as a prepaid iTunes card. This is a great prize considering iTunes is obviously a place where people who like to listen to things (music, audio books) are purchasing these items.

Some podcasters want to make it more personal. They will create a “Wish List” at Amazon.com and allow their listeners to support the show by purchasing items on the Wish List.

I theory a 90 minute movie with popcorn runs you $17. in Ohio. That means it’s .18 cents a minute. One of my typical podcasts last 15 minutes. That means the episode would be worth $2.68
]]> http://schoolofpodcasting.com/donate/feed/ 1 adam curry,John C Dvorak,learn to poddcast,Listener Participation,Podcast Consultant,Podcast contests,podcast donations Today I talk about an episode in a popular Podcast of  "No Agenda" which features Adam Curry and John C Dvorak. This podcasts  gets thousands of dollars in donations, but calculates to .01 a listener. On the episode for 8/13 John makes a great point th... Today I talk about an episode in a popular Podcast of  "No Agenda (http://www.noagenda.mevio.com)" which features Adam Curry and John C Dvorak. This podcasts  gets thousands of dollars in donations, but calculates to .01 a listener. On the episode for 8/13 John makes a great point that we spend up to 50 dollars for a 2 hour  movie. Well last week I went to the movies and it was $17 a person (8.50 for the movie and 8.50 for the popcorn and a coke - small). We saw the movie "The Awful Truth" and it was 95 minutes long. That means that 17.50/95 = .18 cents a minute for one person. One of my typical podcasts last 15 minutes. That means the episode would be worth $2.68 So as a test, I'm asking you to make a donation. Whatever you see fit (if you want) to see if I will average .01 a download. Click the button below and enter how much you think this podcast is worth. (https://www.paypal.com/en_US/i/scr/pixel.gif) What did you get for your donation? Increase your listener participation. Different podcasters are coming up with creative ways to get their audience involved. One way is to hold a contests. This can be monthly, quarterly, etc. Then you can award points for comments, emails, possibly more points for voicemail. The down side? Well you have to keep track. However, some people are really spurred on and motivated by competition. What do people win? When it comes to prizes? Some people give away products they may be promoting. Andrew lock from the Podcast "Help My Business Sucks (http://www.helpmybusiness.com)" gives away a free subscription to a magazine filled with marketing ideas. (http://images.apple.com/itunesaffiliates/logos/iTunes_bdg88x31.png)(http://ad.linksynergy.com/fs-bin/show?id=Ee5nlwqyAws&bids=146261.10000968&type=4&subid=0)Other podcasters give away prizes such as a prepaid iTunes card. This is a great prize considering iTunes is obviously a place where people who like to listen to things (music, audio books) are purchasing these items. Some podcasters want to make it more personal. They will create a "Wish List (http://amzn.com/w/1OKBWK9HQZVHF)" at Amazon.com and allow their listeners to support the show by purchasing items on the Wish List (http://amzn.com/w/1OKBWK9HQZVHF). I theory a 90 minute movie with popcorn runs you $17. in Ohio. That means it's .18 cents a minute. One of my typical podcasts last 15 minutes. That means the episode would be worth $2.68 David Jackson - Podcast Coach no