Today I play a clip from the Internet Marketing Podcast (a favorite of mine). In it the hosts and guest explain how they ARE seeing results from their podcast. They are being asked to speak at events, and they are getting clients. However, it is not something that happens over night.
Andy is from www.ai-digital.com and www.academyinternet.com you can subscribe in iTunes

I totally agree. You have to build the trust with your audience. Then when they need the information or service that you provide, they think (an order) from you. If you are looking to put out a single podcast and have it create a flood of traffic, 99.9% of the time its not going to happen.

Last 5 in 5
We also get a last 5 in 5 (which makes it a last 10 in 5) from Dave and Kim from the wordcast podcast (a great podcast about wordpress). Check it out at www.wordcastpodcast.com

Dave’s Last 5 in 5
Buzz out Loud from CNET
Sporecast from Spore County
Pink PPT show
Gadgets Show from CNET
Daily Giz Wiz from Twit

Kim’s Last 5 in 5
Wordcast Podcast
Sporecast from Spore County
Jake and Amir
You Suck at Photoshop
Buzz out Loud from CNET

Don’t forget you can start your successful podcast to day by going to start.schoolofpodcasting.com Use the coupon SANTA and save 25% off now through the end of 2008