Today I talk about a podcast that should have been one of my favorites. It’s called “Money Matters” and it takes a Christian perspective on handling your money (two things I’m really interested in at the moment). However in a 24 minute podcast they had one minute commercials at the

3 minute mark

9 minute mark

17 minute mark

a big plug at the end.

In the end a 24 minute podcast was 17% commercials.

I tolerated this for a few episodes, but I then found out something that made the commercials even more annoying. They ran the same commercials in every show. I realize they have three or four products they are promoting but instead of running the same commercial for product A, why not have a few variations. After all I never get tired of Geico commercials here in the states (an insurance company) as they keep coming up with new commercials for the same product.

Part of the reason I think they use this format is this show is originally aired on radio (so they have to break for spots). However, this is also done on shows such as Dave Ramsey, and the now defunct Jillian Michaels podcast and both shows cut out the advertisements, and breaks for weather. They just give you the “meat and potatoes” of the show (both podcasts promoted people to sign up for their sites).

Now I realize you can argue that “Hey you’re getting it for free,” and that is true. For me, I will now use this as a benchmark. A post should not have more than 17% commercials. For me I typically try to keep it around 5% (a one minute commercial in a 20 minute podcast).

Some would argue the best place to put a commercial is at the beginning. This is true as even people who listen to a msall portion of the podcast will hear the commercial. However, if someone makes it to the end of this podcast I believe that means they are truly interested in podcasting and those are the people that I want to hear me talk about the school of podcasting. This is why I do most of my promotion at the end of my podcasts.

This solution has three difference levels (including free), that allows you to have a private podcast, sell your podcast, sell a digital product, have an affilaite program, and and and .. (it does everything). It lets you podcast differently. I’ve had people ask how do to do certain things in podcasting in the past and there wasn’t a solution – now there is.

You can save 15% off  FOR LIFE using the coupon code sop121 if you want the pro version. You need to sign up by August 1st, 2007.

You can save 15% off  FOR LIFE using the coupon code sop121v if you want the viral version. You need to sign up by August 1st, 2007. (So don’t be tardy).

If you want to see www.onetoonepodcasting.com in action check out www.askpaulcolligan.com

Dave mentions that we wil have a drawing at the end of the month for School of Podcasting members, and listeners who had added The Morning Announcements to their favorites at Podcast Pickle.

Winners receive “Dog pack 3″ from www.sounddogs.com

Lastly, Dave recently launched a new graphic based directory at www.learntosubscribe.com/podcast (you can use a free video at www.learntosubscribe.com/linktous.htm ) members of the School of Podcasting get 20 free clicks. For a complete list of bonus for members of the School of Podcasting click here