Some people wonder, “Should I start a podcast?” and they wonder if they have the material. I am always amazed at the number of people who give away a free newsletter, but don’t turn that exact same material, record it as audio, and turn it into a podcast?

As most of you know I recently got married and have three wonderful step-children. As I have never had children before I decided to read up on the subject and was advised to read “The Successful Stepfamily” by Ron Deal. So far I am very impressed with the book, and may actually lead a study of the subject at my church next year.

I went to his website at successfulstepfamily.com and was surprised that while Ron had books, he was a speaker at conferences, he offered personal coaching, he did not have a podcast. Was it that he didn’t need the publicity? I typed “Stepfamily resources” into Google and did not find him on the first, second, or third page (so I stopped looking). While podcasting will not boost your Google rankings, it will boost your exposure to people who may link to your website which may boost your Google ranking.

I contacted his company, and after some thought they decided not to go in that direction. What a shame they have great content.

If you have a newsletter, and you have content that is worth people reading, that should be a podast. All you do is read the newsletter into a microphone (be sure to add some inflection so it doesn’t sound like you’re reading), write a quick blog post, upload and attach the audio to the post. Yes, it’s that easy.

How much does it cost to start a Podcast? Most of my recommendations at www.schoolofpodcasting.com/equipment but if it’s just you recording its going to cost around $250. If you’re on a tight budget, about $125 to start, and an ongoing fee of $5-12 a month.  Meanwhile a membership at aweber.com (a popular email client) is about $200 a year.

Why people think e-mail is better?

The nice thing about email is you can get your reader one click away from buying your product (if your email promotes a product). The bad news about email is people get so much email. I can’t remember the last time I purchased something from an email. Don’t get me wrong, email is still the top way to communicate for a business. I just know more and more I’m going to my inbox, highlighting a number of emails, and pressing delete (before I even read them). But that’s just me.  In terms of getting your potential customer 1 click away, email does that splendidly.

Give Your Content in the Format That People Want

Movies are delivered on the big screen, then movies on TV, then VHS, DVD, now blue-ray and movies available for download. Why? Because good content is good content, but some people want to see it on a big screen, some people want to watch it at home; some people want to watch it on the go, etc. So instead of forcing your potential customers into a channel they don’t want, why not give the content in a format they will enjoy.

What podcasting has over e-mail

The first podcast I created was and is  for Musicians. Before it was a podcast it was a newsletter delivered via email. At one point that newsletter had about 1200 subscribers. I turned it into a podcast and it has around 800 downloads per episode (some higher some lower). However, as a newsletter only I think I sold about 2 copies of my book in a year. As a podcast I sell about 1 a month. Why? Because it has a tone of voice, and has made me more human. The podcast has enabled me to build a relationship with my listeners. If I travel I know of different cities where I have open invitations to stay at people’s houses, get tours of cities, etc as these listeners are more friends than potential customers.

Am I going to retire on my 1 sale a month? Absolutely not, but I don’t do the podcast to sell books, I do it because I love the subject (and make more money via sponsorship of the podcast). However, don’t over look the fact that marketing via podcasting is more effective (from my chair).

The Best of Both Worlds

The good news is you can do both. You can use free services such as feedburner, and have people that sign up for your email list be notifed when you do a new post (with or without a podcast). Now you have your product one click away, and they have the ability to listen (or watch) you talk about the topic.

The Bottom Line

Podcasting allows you to reach a global audience that wants to listen/watch (not read) content. If you have content already (articles, newsletters, etc) that you give away for free you can distribute that for next to nothing and build a relationship with your readers. If I was Ron Deal I would promote my email list in your podcast (along with your speaking engagements, and how the new book was coming), and in the email newsletter I would promote the podcast. You can always offer exclusive content that is only available in that format to get them to sign up for both.

Spoof Testimonial

Thanks for Chris from www.fillupuripod.com for taking the voice over I sent him and turning it into a “spoof” testimonial. Hillarious.

Sign up today and start a podcast!

I’ve asked three companies, and one has said no, one has said maybe, and one definitely wants to be involved.

Even if you don’t get involvement from industry leaders, you need to think about your listeners, where they are, how you will get to them, andif there is enough content to support more than 7 episodes.

Cool Plugin
cfroms
www.deliciousdays.com/cforms/plugin

My problem is I created a podcast called, “Dates From Hell Show.” The idea was the entertaining stories of meeting people online who you wish that, well, you never met online. The purpose of the show is to encourage people to try online dating. Looking back I wonder what we were thinking. This is why its always good to have someone how is not your mom listen to the show (A step I skipped).

All is not lost. You can always buy a new domain, change the banner on your website and keep going.

Logical Weight Loss Podcast 12 Week Challenge

I mentioned this was $12 last week, I’ve changed my mind and now it’s free. Go to www.logicalloss.com/12weeks

Using Amazon S3 as Your Podcast Host Webinar This Thursday

Sign up at http://www.schoolofpodcasting.com/webinars

I also talk about the new OPEN PODCASTING webinars at the School of Podcasting. You can see the schedule at www.schoolofpodcasting.com/webinars

SITES MENTIONED
Logical Weight Loss Podcast at www.logicalloss.com
You can get $5 off the Diet Power software at www.schoolofpodcasting.com/dietpower

Ready To Start Your Own Podcast?
Come get your very own Personal Podcast Coach by going to start.schoolofpodcasting.com

Key Ingredients of a Podcast

1. It will help the audience, or teach them (like this podcast)
2. It will entertain the audience (laughter, music, etc).
3. A unique perspective (like a stay at home Dad, a solder in Iraq).
4. The ability to move the audience (taps in to the emotions of the audience).

How Many Downloads Can You Expect on Your First Show?

I’ve released the first episode of the Dates From Hell Show. We are not listed anywhere (iTunes, Podcast Alley, etc). We had a whole 19 downloads. This may seem poor, but you have to keep in mind that I’ve done very little publicity for this show (so don’t get discouraged).

A New Kind of Business Card

As the Dates From Hell Show may have a wider appeal than many of my podcasts I wanted a different type of business card that was geared more toward driving traffic to my website instead of contacting me. It explains its an “Internet Radio Show.” It explains that you can listen online. The great thing is if you order 500 cards, they are only 6 cents each.

Start Podcasting Today

Sign up and learn how to podcastat the School of Podcasting where we have step by step tutorials, podcasting resources, and live question and answer sessions with a podcast consultant.

Podcasting is not different. Just becuase you know that you will back from your 10th podcast and say, “yuck” when you listen to your first podcast doesn’t mean you shouldn’t record a podcast. You NEED to start a podcast, and all you can do is make it the best first impression you can.

Don’t be one of these people who are constantly planning their podcast. Planning is important ( see www.planningyourpodcast.com ), but at some point you need to let people hear/view it.

My advice is to record a few test episodes, and let people voice their opinion. Then let it fly. The key is you’ve made a podcast and you’ve published it. Some people won’t get that far because they get hung up on making it “perfect.”

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