Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth. What drives shares? What spurs word of mouth?
Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it.
Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2
Mentioned In This Show
Microphones Compatible with the Zoom Podtrak P2
Lean Learning: How to Achieve More by Learning Less from Pat Flynn (audible)
Voice of Greece Podcast
Castahead.net – Podcast Producing and More
Libsyn Ads Removes Limits (please note this IS programatic ads check the CPM)
Ask the Podcast Coach (free podcast consulting)
What Makes People Share Question of the Month
Takeaways:
- Around 60 to 80% of podcasts are found through sharing, so that's a big deal.
- Good content isn't just about being decent; it has to be downright irresistible to share.
- We often share things based on the feels—if it hits us in the feels, we share it.
- To get people to share, your content should be emotionally engaging, practical, and visually appealing.
