I appeared on the Podcasting Success Secrets podcast talking Podcasting for Authors
I also appeared on the Podcasters Roundtable talking rebranding your show.
What Appears to be Another Great Book on Word of Mouth Marketing
I heard about Ted Wright and his book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth on the Social Media Examiner podcast
I'm only through chapter one, but here are some gems.
The Power of word of mouth marketing is that it is a targeted message from a trusted source, every single time.
10 Percent of the population decides what to buy, and the other 90 percent goes along with it.
50 percent of all purchasing decisions are based on primarily on a friends recommendation
Bissell sweepers went to RVs with Dogs. GO to where your audience is.
Because its important to you, doesn't mean its important to your audience.
8 Ways a Stranger Can Help You Grow Your Audience
I get hired for consulting and one of the reasons is people want a set of eyes on their website that hasn't been looking at it non-stop for 2 weeks. You need a fresh perspective. While it is my pasion to help people with their podcast (and you can get great feedback from myself AND Eric K. Johnson at www.podcastreviewshow.com) some people may not have that in the budget. Here are some things you can get your family to do at your next picnic.
1. Give you feedback on your elevator pitch.
2. Comment on your business card
Then have them go to your website and without coaching them, have them
3. Play your show
5. Contact you
6. Share your post.
7. Subscribe to Your Newsletter
8. Repeat steps 3-7 on their phone
Podcast Launch Update
I am pondering launching a show spotlighting some of the top liked clips on clammr. I did one episode and sent it to some folks. I got some great feedback, and some good insight.
The show was going to be a top 50. I'm experimenting, and I did a new episode with just 20 clammrs (clips) and it was received much better. I was also told to inject myself more into the clips, in essence, “Be Dave” and have fun.
Please notice, I haven't made these tests completely public, the first “top 50” episode will be a collector's item. I'm also not in iTunes. You don't have to release everything you record.
PodBean Crowd Funding
Podbean takes 5% and there are additional Stripe credit card fees of 2.9% + $0.30 per transaction. We bulk process all patron pledges to decrease fees. That means if I’m supporting two podcasters my credit card will only be charged one time for all of my pledges. Those fees will then be split among the podcasters.
We don’t charge your patrons until the 1st of every month. It takes 24 to 72 hours to process all payments. The processed money will then show in your account balance. You can withdraw the balance of your account at any time by clicking “pay out total balance.” The money will be sent to your Paypal account.
Comparing that to Patreon or Joyride
Patreon takes 5% and there are additional credit card fees that range from 2-4%. There are transfer fees with Patreon. These include:
US creators receiving payment via Stripe – $0.25 fee for every deposit.
US creators receiving payment via PayPal – 2% of the amount transferred capped at $1 per deposit
Joyride charges 5% in fees plus credit card processing fees of 2.9% + $0.30 per contribution.
Mentioned on the Show