If Content is King, What is Queen?

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This show originates from www.schoolofpodcasting.com This is show number 195.

Defining Podcast Success

My last episode had 515 downloads in two weeks. If I compare myself to Leo Laporte who has THOUSANDS of listeners I will feel awful. However, if I got in a room of 515 people that would be a lot of people. There are podcast pioneers (starting in 2004) that have huge audiences. They were kind of luck in that they got the “Milton Berle” effect (having no competition). However, people like Michael Butler, Keith and the Girl, and Dawn and Drew have talent.

Promotion is Queen

I have a podcast that is in iTunes that I have not promoted AT ALL. I have about 10 downloads per episode. So listing your podcast in iTunes will not get you tons of listeners. You will need to promote your show to grow your audience. Someone asked “How many episodes do I need to get an audience?” it takes more than putting out a podcast.

You need to let people know about your podcast. I use business cards from places like Vista Print, and PSP Print and Over Night Prints

NO EXPO FOR ME

Unfortunately due to personal issues, I will not be attending the Blog World New Media Expo. You can still go (great pricing on hotels is still available) at www.schoolofpodcasting.com/expo

Tags: Content is King, itunes, Podcast Coach, Podcast Consultant, podcast promotion