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Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to link to you. When a whole bunch of sites link to you Google may give you a higher ranking (and thus place you higher on a search).

To see who is linking to you simply type link:http://www.yourcompetitors.com

So to see who is linking to the schoolofpodcasting.com it would be
link:http://www.schoolofpodcasting.com

Your listeners may want to link to your website. So you go into whatever program you're using (wordpress, front page, dream weaver) and you make a link to your website (either graphic aor text). You view the source code and when you past that into your website, it may not display. Instead it will simply show the graphic/link and NOT the text that you want people to copy and paste.

<a href=”http://www.schoolofpodcasting.com” target=”_blank”><img width=120 height=240 border=0 alt=”The pop up words” src=”http://media.libsyn.com/media/schoolofpodcasting/sop_120240.gif”></a>

(Now here I was able to simple coy and paste the code, this won't work with all systems, it WILL work for most people using WordPress).

so to fix this, you need to replace the “<” and “>” so substitute the following:

&lt; = < (lt for less than)
&quot; = ” (quot for quotes)
&gt; = > (gt for greater than)

so

&lt;a href=&quot;http://www.schoolofpodcasting&quot;&gt;School of Podcasting &lt;/a&gt;  will show up like this

<a href=”http://www.schoolofpodcasting”>School of Podcasting </a>

If you're not sure how to make a link, I have a detailed answer in the Frequently Asked Question section of the school of podcasting

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