Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something.
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You Should Run Your Podcast Like Netflix
130 Million Worldwide
4.2 million are still shipping DVDs
Projected to pay 7 billion for content
11 Billion in Revenue in 2017
23% of Us adults stream daily
70% of users binge-watch shows
A user avoid 160 hours of ads per year 6.7 days
[6:38] They make it easy to get to the content and skip how the sausage is made
9:30 Many of their episodes leave you wanting more, and tease the next episode (see Making Oprah )
[9:53] They aren't doing typical content, and they are being creative
[11:47] They changed their format to fit their audience and their business plan
[14:08] You should watch your industry and niche and see if there is a place for your show
[17:35] They seems to be easy to work, they aren't jerks, with which is attracting talented people
[18:55] They monitor what their audience is viewing and make similar content (including a teenage tangent)
[22:41] You can get Netflix on ANY device.
[23:10] Don't hire pedophiles and alleged rapists
23: 20 It doesn't always work.
[24:14] They put out content to see if it works
BONUS LESSON: They charge for their service. Media hosts like anchor.fm are doomed to fail as bandwidth is not free.
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