Be Seen as an Expert
Reach a Global Audience
Grow Your Community
The New Media Expo was the largest event for Bloggers, Video, and Podcasters. They needed a new director for the Podcasting track. The owner went to the top three podcast media hosts and asked who they would recommend to fill the position. They all answered the same thing”
“What do you think about Dave Jackson?”
I couldn’t have planned it better and I got the gig. My podcast had worked as a digital business card.
I’ve been asked to speak. I’ve been hired on additional jobs because of my podcast experience.
I’ve been asked to work on projects because I’m seen as someone who has influence.
I received phone calls from people who say things like, “I just listened to your last 50 episodes and I’m ready to start a podcast an you are my guy
Emily Morse had her show “Sex with Emily” picked up on FM Radio. She has also had a television show on Bravo.
Joanna Pen started off interviewing experts on book publishing, and now she is one.
Keith and the Girl make a living doing a podcast out of their apartment in New York City.
Marc Maron was able to interview the President of the United States in his Garage.
Comedians are Selling More Tickets and booking bigger clubs because of a stronger connection with their audience.
People are getting speaking gigs because they are seen as an expert.
Consultants are getting more clients (without cold calling) because their audience already knows, likes, and trusts them.
You immerse yourself in your target audience and topic(s)
You create a show that focuses on those topics that positively impacts your audience. You share insights from your life that apply to the topics. Your audience likes your.
Your deliver value in every episode. Now your audience trusts you.
You deliver on a regular schedule. Now your audience trusts and relies on you. You become part of their routine.
So you now your audience knows, likes, and trusts, you. You become a trusted friend. You have established a relationship with your listener that you can leverage. When people make money with your podcast keep this in mind.
You don’t make money from the podcast, you make money from the relationship that you build through the podcast.
My Previous Best Month is Now My Average
Within a couple of months of launching we had an event where we ended up with 65 of our listeners to hangout and have an awesome time. We sold tickets to that event to directly monetize the podcast. By being in someone’s ears for 45 minutes a its made a significance to my bottom line. It’s enabled me to open up different services, it’s allowed me to bring on more staff, it’s really catapulted my business forward. What use to be my best month, is now my average
Loren & Fiona
“If you just stick to your blog, you’re going to limit your reach. The growth of the blog started to plateau. It wasn’t growing and I wanted to reach more people.
When I surveyed my audience what was the #1 way they found me? Not Google, not Twitter or Facebook. It was iTunes and my podcast.
There is no connection like hearing someone’s voice. Big brands know this, that’s why people like Dave Ramsey and Suze Orman adding podcasting.
Pat Flynn – Blog World Presentation
Smart Passive Income
I recently helped a client who had her podcast listed in iTunes. She had been driving people to her show for six months. The bad news, is she had given the wrong link. Her six months of hard work went right down the drain.
I had a client on m Podcast Review show who had “jumped in” to podcast. They do a daily show, and started off by recording 365 episodes (one for each day). What they didn’t know is there was a technical issue with their recording.
I help people on a monthly (weekly?) basis who have tried using free services and have found they they are getting what they pay for. The bad news is they are tied to these services and can’t leave without losing their audience. Again, months, (maybe years), go down the drain.
I help people avoid spending money (lots of money) on equipment on recording equipment you will not need.
I could go on but I think you get my point.
I stop people from being banned from user groups because they don’t know the rules of Forums.
Is this information on the Internet for free? Probably. It’s also outdated? Probably. You will pay for things with one of two currencies: time or money. Your time is too valuable to go find an answer to a question only to find it’s been outdated for four years.