Where Podcasters Learn, Grow, and Succeed
Since 2005, the School of Podcasting has been the podcasting industry’s most trusted educational resource. With over 3.1 million downloads, recognition from the Academy of Podcasters Hall of Fame, and podcasters in 100+ countries, we help creators launch stronger shows, grow engaged audiences, and build podcasts that last.
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1034
May 4, 2026
Podcasting in Six Weeks: My $1 Class to Get Your Going
Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau. You Either Win Or You Learn When you try something new with your podcast we often feel like everyone will leave immediately, and that just doesn't hap
1012
Dec. 1, 2025
12 Things I Wish I Knew Before Starting My Podcast
In this episode, I circle back to a classic question: What do you wish you’d known when you started your podcast that you know now? This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity! Featured Guests & Their Insights I’m joined by two long-time contributors— Kim Newlove and Steve Stewart —who share powerfully hones
1017
Jan. 5, 2026
How to Start a Podcast in 2026
If you want a podcast launch checklist I have one available here . This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't). Here are the steps I covered. Pick Your Topic Decide if you're podcasting solo or with cohost(s). Pick how you will podcast. Pick where will you podcast? Choose how you will measure your success Pick a name. Naming tools from Podpage and Buzzsprout . Buy the Hardware
Our podcast has over 3 million downloads
1043
July 6, 2026
How Long Should Your Podcast Be? (and where to find the answer)
Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about measuring success without downloads and today I talk about completion percentage in Apple, Spotify, as well as Google Analytics. Josh Liston explains how he and his co-host from the SAKÉ THIS show. How Long Should My Podcast Be? The stand ard answer is "as long as it needs to be an not a minute longer." However, another w
1042
June 29, 2026
How do you measure the success of your podcast that is NOT downloads
How do you measure the success of your podcast that is NOT downloads? You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, finance, faith, recovery, TV rewatch shows, local podcasts, health, creativity, and more—sharing how they really gauge success. Their answers include: Direct listener feedback & real‑life impact (behavior change, decisions, staying sober, safer driving, adopting, spending time with Jesus, handling conversations differently) Engagem
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June 22, 2026
Are You Getting the Most Out of RSS?
Are you getting the most out of your RSS feed? To figure out if you are, you first have to understand how a podcast workflow works, which means you need to understand: what an RSS feed is how you make one where you get the best feed and how you make sure you're getting the most out of it Don't Make These Mistakes In this episode, I'm going to explain some of the mistakes I see people making with RSS feeds, especially when it comes to getting the most out of transcripts . In some cases, people ar
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June 15, 2026
Inside Flight Cast: The Video-First Hosting Platform Behind Diary of a CEO
When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podcasting . Rox has worked for Mr. Beast, Microsoft, Facebook and many more. In this episode of the School of Podcasting , I sit down with Rox Codes , co-creator of Flight Cast , the video-first hosting platform built in partnership with Steven Bartlett from Diary of a CEO . If you’ve been thinking about getting more serious with v
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June 8, 2026
The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Character
In this episode of the School of Podcasting , Dave Jackson shows you how to stop being “just another podcast” and start becoming someone’s favorite show (I love that line from J ay Acunzo ). You’ll learn how to: Clarify what your podcast is actually about in one sentence Choose (or tweak) your name and description so they signal your unique angle Deliver on the promise of your premise so listeners trust you Use your own stories, quirks, and background as an unfair advantage no AI can copy Whethe
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June 1, 2026
What the Death of Late Night Teaches Podcasters.
Why Joe Rogan Beat Late Night TV When I was a kid, hearing Johnny Carson’s theme music meant it was time for bed. Today, nobody has to stay up for anything. And that one shift explains a huge part of why late night is fading and why your podcast has to work harder to earn attention. Conversation vs Promotional Appearances In the early years of Johnny Carson, the show was 90 minutes and they actually had conversations as apposed to the "tell me about your family vacation, and let's roll the clip"
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May 14, 2026
Using the ADDIE Model to Build a Better Podcast
While cleaning out my basement before a waterproofing project, I came across some old college books from when I earned my Bachelor’s Degree in Education with a specialization in technical education. As I flipped through them, I found material …
April 27, 2026
How Do You Feel About Podcasting?
Are you pessimistic or optimistic about the future of podcasting? I asked my audience and I think the majority of us share these feelings: 1. Ad load.We need to ensure the ads are relevant to the audience. While radio has 30% ads, that sh…
April 6, 2026
How to Not Mess Up Your Recording in Riverside
I have had people I trust tell me how great Riverside is. I've had other people tell me horror stories of video drift, or recording issues. How can both be true?Riverside can't be amazing and unreliable. So I looked into some "best practice…
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Meet Dave!
I've been podcasting since April of 2005. My podcast about podcasting has been downloaded over 3.1 million times (as of 2022). I've helped hundreds of people launch podcasts. Before podcasting, I used my degree in education (specializing in technical education) to harness the power of hardware and software (going back to fax machines and this new thing called e-mail and the Internet).
To hear what my client say, please visit my testimonial page.
How Dave is Different
Unlike many other “geeks” who know how to podcast, I've been a technical trainer for over 20 years. This means not only do I understand the technology but I can explain it in a plain English “geek-speak free” environment. I have a Bachelor's Degree in Education from the University of Akron (Specializing in technical education). While there are other podcast consultants, I believe my experience sets me apart in regards to helping you make sense of the entire podcasting process. I not only help with the “how,” but I also help explain the why, and make sure you avoid the common podcasting pitfalls. I have won awards at fortune 500 companies for my customer service. In a nutshell, I care.
I am one of the top podcast consultants, and I have spoken at many marketing and media conventions including New Media Expo, Blog World, Erma Bombeck Writing Workshops, Podcamp Columbus, Podcamp Cleveland, Podcamp Cincinnati, and the Business of Writing Summit. I am the author of the book Profit From Your Podcast.
In 2014 I was named the Director of Podcasting for the New Media Expo the top event in the industry.
In 2018 I was inducted into the Academy of Podcasters Hall of Fame.
In 2020 I authored, Profit from Your Podcast (via skyhorse publishing).