Where are We Going in 2025?
We will continue to discuss video podcasting and audio in 2025. Open RSS, YouTube, and Spotify will assemble to complete a David and Goliath matchup. Some companies will want to see podcasting grow and support the service, and there will be those who will put their profits and cannibalize the industry and lick the bones of the dead. Companies like Sounds Profitable and Oxford Road are letting us see the world of podcast advertising.
Benefits of Audio Podcasts
- Portability: Ideal for multitasking during activities like commuting or exercising.
- Simpler Production: Requires minimal equipment and effort, reducing costs and time. You can get started for less than $100.
- Guest Comfort: No need for on-camera presence, increasing guest availability.
- Better Memory Encoding: Audio improves memory recall compared to video.
- Distraction-Free: Focused listening without visual interruptions.
- Personal Connection: Creates an intimate, one-on-one feel with listeners.
- Broad Accessibility: Distributed widely via RSS feeds across platforms.
- Recording Flexibility: No visual setup is required, offering convenience and adaptability.
Benefits of Video Podcasts
- Enhanced Engagement: Visual cues like facial expressions and body language captivate viewers.
- Trust and Authenticity: Seeing hosts and guests makes content more relatable.
- Broader Reach: Platforms like YouTube and social media expand audience potential.
- Improved Storytelling: Combines visuals, audio, and text for richer storytelling.
- Increased Shareability: Video clips are likelier to be shared on social media.
- Monetization Opportunities: Offers diverse revenue streams, including ads and sponsorships.
- Interactive Features: Allows for live streaming and real-time audience engagement.
- SEO Benefits: Boosts search rankings and traffic via video platforms.
- Content Repurposing: Easily adapted into clips, GIFs, and social media posts for promotion.
More Viewers with Less Engagement?
Video Completion Rates
Engagement typically peaks at the first 10% of a video, regardless of its length, and then steadily decreases.
This suggests that capturing viewer interest early is crucial for maintaining a high completion rate. (duh)
The average completion rate for business-related videos on YouTube was 54% in 2021, Source.
Video Length
- Videos 1 minute or less: 62% completion rate
- Videos 1-2 minutes: 56% completion rate
- Videos 2-10 minutes: 55% completion rate
- Videos 20 minutes and longer: 26% completion rate
Audio Completion Rates
The overall average completion rate for podcasts ranges from 50% to 70%
Longer episodes may see rates around 60% source
My Completion Rates
AI and Authenticity: Navigating Trust and Creativity in
Audio: Podcasting Apple – 89% (83 listeners)
YouTube: 26.6% (72 views)
Why Honest Reviews Matter in Podcasting
Audio: Apple 67%, 36 listeners
YouTube 26.8% 47 Views
The Role of Persistence and Timing in Podcast Success
Audio: Apple 80% 32 Listeners
Youtube: 29.1% 20 views
Podcasting Insights: From Cryptocurrency Challenges to YouTube Strategies
Audio: Apple 55% 6 listeners
YouTube 31% 42 views
Cheap Lights
Viltrox 2 pack LCD with remote
Quick (Decenet) Mic for Video Podcasting on Your Phone
Rode Wireless Mico lavalier Microphone
Competition Audio vs YouTube
114 million active YouTube channels. source
There are 472,296 that have put out an episode in the last 90 days. Source.
There are now more than 300,000 video podcasts on Spotify (and increase in 88%, but they don't give the numbers. If it was 5 and grew by 88% that would be a total of 9.4 (so always notice when ONLY the percentage is given). Also, are these SHOWS or episodes? Source.
YouTube Partner Program YPP Criteria
or a channel with 1,000 subscribers and 4,000 watch hours (the minimum requirements for the YouTube Partner Program), the earnings can vary significantly. Assuming an average of 20,000 views per month, the ad revenue could be around $360 to $720 per month, depending on the ad view rate and other factors. YouTube splits ad revenue 55/45 with creators. Source.
Mentioned In This Episode
- schoolofpodcasting.com
- askthepodcastcoach.com
- Podnews Weekly Review
- Podcast Index
- Media Round Table
- Sound Off Podcast
- mixlr.com
- Sweetwater (aff)
Viltrox 2 pack LCD with remote
Rode Wireless Mico lavalier Microphone
Sources
Video Completion Rate
https://taglab.net/marketing-metrics/video-completion-rate/
Sound off podcast with Rob Greenlee
https://www.pugetsoundradio.com/2024/12/17/rob-greenlee-the-shift-from-podcaster-to-content-creator-the-sound-off-podcast/
How Many Active YouTube Channels?
https://www.wyzowl.com/youtube-stats/
Spotify Wrapped – How Many Videos on Spotify
https://newsroom.spotify.com/2024-12-04/our-wrapped-for-creators-experience-toasts-2024-podcast-listening/
YouTube Revenue Split
https://web.tapereal.com/blog/youtube-ad-revenue-share-how-it-works/
How to earn money on YouTube
https://support.google.com/youtube/answer/72857?hl=en
