Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies for audience growth. His show, Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month.
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Gary Arndt's Multiple Strategy Approach to Audience Growth
When Gary first launched his 7-day-a-week podcast Everything Everywhere Gary says he was getting around 6000 downloads per episode. Fast forward two and a half years and Gary is approaching getting 1 million downloads per month (a growth of 167%). How did he do it?
It's Not the ONE thing he is doing. He is DOING THE WORK.
In today's show you will hear:
07:05 Gary's Social Media Didn't Convert
09:40 Where Gary Started
10:15 2000 Words Per Day
10:45 Gary Decides What is NOT Going to Be In His Show
12:40 The consequences of working very blue
13:26 How do you find shows to appear on?
14:06 How do you do a seven-day-a-week show?
16:00 Editing, Scripts, and the Advantage of Flying Solo
16:55 How Does He Choose His Topic?
18:00 Keeping Your Audience Listening
18:25 How Long Does it Take to Create an Episode?
19:15 Predicting Success
20:30 What do you attribute Your Success To?
21:36 Podcasting As a Business
24:04 Gary's Thoughts on Anchor.fm
25:43 Why Your Need to Promote
26:29 The Invisible Podcast Discoverability Problem
28:50 You Don't Need to Spend Thousands to Start
29:55 His Current Promotional Spot
31:30 Places to Advertise Your Show
33:45 Advertising In Newsletters?
36:00 Always Looking For Opportunities
38:25 Lard Ad Deals
41:10Disclosing Ads
41:50 Other Streams of Income
43:06 Why Will People Say You Are Successful?
44:53 Scripts into a book?
46:21 Advice For New Podcasters
49:00 Avoiding Podfading
50:00 Dave's Take Aways
Gary's Audience Growth Strategies:
He never turns down an interview.
He executes feed drops (cross-promotion) with other shows.
His show is listed in all directories.
He has a budget to promote his show on other podcasts.
He is investigating advertising in magazines that match his show.
Podcast Quick Tip: Trade Each Podcast Episode Like a Blog Post On Your Website
Make sure your podcast information in your media points to your website. Then when making a new episode, have the link in the episode point to a URL where your audience can find more information (and do all the things you want them to do on your website) This can also lead to boosting your Google SEO Score. If you need a website see Cooler Websites or Name Cheap. If you need a website check out Podcast Page, or Learnpodpage.com (Free course)
QUESTION OF THE MONTH
This month the question is from Matt Rafferty The Author Inside for You show and he wants to know:
The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…
If you're sticking to just one, explain that as well.
Leave Your Answer at www.schoolofpodcasting.com/question
Deadline is 11/25/22
Where I Will Be?
I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Mentioned In This Episode
Podcast Addict
Overcast
Buzzsprout Ads
Spotify Ads
Podbean
Pocketcasts
Castbox
Fountain.fm
Time Shifted Podcast Consulting
ww.trypodpage.com and www.learnpodpage.com
More info on ADvertising on other shows on Episode 843
