Is It Too Late to Start a Podcast?
You’ve probably heard it before: “Podcasting is saturated.” Or maybe you’ve said to yourself, “I should’ve started one back in 2010 — I missed my chance.”
Here’s the truth: you haven’t missed anything.
Podcasting isn’t over — it’s just getting started. And if you’ve ever thought about launching your own show, the best time to start isn’t fifteen years ago. It’s today.
The Myth That It’s Too Late
Podcasting officially kicked off in 2004, and I get it — that feels like ancient history in Internet years. Since then, we’ve seen celebrities, brands, and influencers all jump in, which can make the space seem crowded.
But here’s what most people miss: every day, regular people — not celebrities — are growing podcasts, building audiences, and landing opportunities they never dreamed of.
The secret isn’t timing. The secret is focus.
If you know who your show is for and why you’re doing it, you can absolutely grow a podcast in 2025 — and beyond.
Why People Hesitate
I hear the same fears all the time:
- “Nobody will listen to me.”
- “I’m not qualified.”
- “You have to be on YouTube to matter.”
Let’s address that last one right now: you don’t have to do video to have a successful podcast.
If you want to do video, great! Go for it. But starting with audio is often the easiest, most affordable, and most sustainable way to start. Glenn Hebert of the Horse Radio Network built an entire business — and even sold his network — without ever needing to be on camera.
Podcasting is about connection, not perfection. It’s about your voice reaching the right ears, not chasing algorithms.
A Controversial Truth: Not Everyone Should Start a Podcast
Now, I’ll be honest with you — not everyone should start a podcast.
If your goal is to make money fast, you’re in for a rude awakening. Yes, you can make money with a podcast, but it’s not a quick path. It takes time, consistency, and purpose.
When people skip the strategy and chase the cash, they end up with a story about that time they used to have a podcast… and some dusty equipment sitting in the closet.
But when you start with clarity and a plan, everything changes.
The WHY, WHO, HOW Framework
Before you hit “record,” answer three key questions:
- WHY are you doing this?
If you don’t understand your “why,” you’ll quit when things get hard. Maybe your goal is to help others, share your story, or build authority — but get clear on it. - WHO is this for?
Be specific. When you know exactly who you’re talking to, it’s easier to create episodes that grab their attention and keep them coming back. - HOW will you measure success?
Downloads are one metric, but they’re not the only one. You can measure success by growing your network, generating leads, getting invited to speak, or landing new opportunities.
This framework is simple but powerful — and it’s helped countless podcasters build shows that last.
Proof That It Works
At the School of Podcasting, I’ve seen this framework transform lives.
- The Practical Prepping Show started with a little portable recorder. They now have a thriving Facebook group of over 100,000 members, a growing audience, and are starting to monetize.
- Darren Dake of the Coroner Talk Podcast turned his hobby into a six-figure business.
- Shane Whaley has built two podcasts that deliver a consistent five-figure income.
These aren’t celebrities — they’re everyday people who followed a plan, served their audience, and stuck with it.
The Role of Your Website
People love to talk about YouTube being the #2 search engine. You know what’s #1? Google.
And what does Google look for? Websites.
Your podcast needs a home on the web — a place where people can find you, subscribe, and connect. You don’t need to know how to code, either. Tools like Podpage make it ridiculously easy to build a beautiful, functional podcast website in minutes.
Capture Your Ideas Before They Disappear
One of the biggest struggles I see among podcasters is losing their best ideas. They come up with a brilliant topic while driving or walking — and then forget it by the time they sit down.
That’s why I use Notejoy. It’s on every device I own, so when inspiration strikes, I capture it before it floats away. A simple system like that can keep your creative well full for months.
One Simple Change to Grow Faster
If you already have a podcast, here’s an easy win: retool your episode titles.
I see so many people waste valuable space with things like “Episode 12” or “Welcome to My Podcast.” Those words don’t help anyone find you.
Use clear, keyword-rich titles that describe what your episode is about. That small change can make a big difference in how easily people discover your show.
So… Is It Too Late?
Not even close.
Podcasting isn’t about being first — it’s about being meaningful. The world doesn’t need another copy of someone else’s show. It needs your voice, your experience, and your perspective.
There’s still plenty of room at the table. You just have to pull up a chair and hit record.
Ready to Start?
You don’t have to do it alone.
At the School of Podcasting, you’ll find step-by-step tutorials, live coaching, and a community of podcasters who will cheer you on every step of the way.
Join today and start building the show you’ve been dreaming about — risk free with our 30-day money-back guarantee.
Join the School of Podcasting today
