Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.
Getting your guests to share their interviews can significantly boost your podcast's visibility, and in this episode, we dive into the best practices for making that happen. I discuss insights from podcasters who share strategies for encouraging guests to promote their episodes. We explore the importance of building relationships with your guests before the interview, as well as providing them with easy access to the episode link and promotional materials. Additionally, I highlight this relationship's reciprocal nature, where hosts and guests benefit from mutual promotion. Join me as we uncover tips and tricks to ensure your interviews reach a wider audience and enhance your podcast's growth.
Contributors:
Kim Newlove – The Pharmacists Voice, Perrysburg Podcast
Kris – Podtastic Audio
Kiona Nessenbaum – Birth As We Know It
Takeaways:
- Building a relationship with your podcast guests before the interview can lead to better promotion later.
- Make it easy for guests to share their episodes by providing direct links and images.
- As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed.
- Offering your guests clear and simple promotional tools can encourage them to share your interview.
- Please tell your guests when their episodes will be released to help them prepare to share.
- As a guest, promise to promote the episode to increase your chances of being invited back.
- If you want them to share, the interview should differ from previous interviews.
Links referenced in this episode:
- schoolofpodcasting.com
- thepharmacistvoice.com
- perrysburgpodcast.com
- podcasticaudio.com
- birthaswenowitpodcast.com
- smartbusinessrevolution.com
- Podnews
Insider Secrets to Topp 100 Podcast
Dave's Resources
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