I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible, I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do so that they see their problem differently.
Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at www.tamsenwebster.com
The Red Thread
I loved this book. It's also available on Audible. The key is to read it in a place where when Tamsen says, “do this” you can sit and go through the quick steps to teach you how to make the most powerful case for your ideas.
Your Red Thread Statements—the five critical elements that serve as the core components of your (and any!) message:
The GOAL: Your idea helps your audience achieve
The two-part PROBLEM: You help them solve to get there
The shared TRUTH: That make the problem impossible to ignore (and inaction impossible
The high-level CHANGE: In thinking or behavior that your idea represents
The ACTION: That you or the audience take to make that change concrete
Insights Into Creating a Tedx Presentation
Tamsen also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED Talk events in the world (TEDxCambridge). In today's interview, she gives some insights into what people go through to create a Ted Talk. I asked this question so you can see that really good content is typically not off the top of your head. This doesn't mean you need to re-record your episode 20 times, but we should have an idea of what we are going to stay before we press record.
Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:
Are people going to listen to me? (Yes, cause I'll show you how to see what they want).
Am I going to sound stupid? (No, as I'll show you the magic of editing)
It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).
I don't anything about this technology (You said the same thing about driving).
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MENTIONED IN THIS EPISODE
Find Your Red Thread: Make Your Big Ideas Irresistible
The Proverb Effect: Secrets to Creating Tiny Phrases that Change the World
Episode 830 About Accepting Compliments
