In today's episode of The School of Podcasting, I recount my experience at Podfest, which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive relationships. I also discuss Cinemaker, a Mac-only video recording program for video interviews. Lastly, podcast hosts announced updates at Podfest. I also share my presentation.
In this episode, you will learn the following:
1. Uncovering the secret to getting guests to share your episode.
2. Exploring the new podcast hosting technology available.
3. Examining the ingredients of a good podcast.
Ready To Start Your Podcast
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.
You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener
Sharing Podcast Interviews Only Works When It's Unique
Creating unique interviews is key to getting your guests to share their episode with their own audience. This is because the audience has already heard the same questions countless times and is unlikely to be interested in hearing them again. To stand out from the crowd, you need to create an interview that is different from the rest.
One example of a unique interview is the one conducted by the host of “The Accidental Swingers.” Instead of asking the same questions about why they aren’t jealous, the host asked how the couple met and what their life was like before they became swingers. This gave the audience a more personal insight into the couple and made the interview stand out from the rest.
Technology can also help you create unique interviews. Cinamaker is a Mac-only tool that allows you to record up to eight different cameras. You can connect your guests via Zoom and pull in their video, and then play director, adding lower thirds, images, and more. This allows you to create an interesting and visually captivating interview.
Creating unique interviews is a great way to get your guests to share their episode with their own audience. By asking different questions and using different techniques, you can create an interview that stands out from the rest and encourages your guests to share it with their own audience.
Get Feedback Before Releasing
However, before releasing your episode, it is important to get feedback. You need to make sure that the interview is engaging and that the audio is of high quality. Without feedback, you might end up releasing an episode that is not up to par with your expectations.
One example of an unsuccessful movie is The Lone Ranger. Despite having a budget of $400 million, the movie failed to make a profit and was considered a flop. This failure was because the movie was not engaging, and people were not recommending it to their friends. No amount of promotional budget could save that movie. On the other hand, The Sixth Sense, with a budget of $65 million, was successful in making a profit and was recommended to friends by those who watched it.
The lesson to be learned from these two movies is that it is important to get feedback before releasing your episode. If you do not have feedback, you risk releasing an episode that is not up to par and will not be recommended to others. Seventy percent of podcast growth comes from word of mouth (per jacobs media).
Getting feedback is not difficult. You can ask a few people to listen to your episode and give you their opinion. This feedback can then be used to make any necessary changes before you release the episode. Realize that your mother will love everything you do (so don't use Mom).
In conclusion, getting feedback before releasing your episode is essential. Without feedback, you risk releasing an episode that is not up to par and will not be recommended to others. Getting feedback is not difficult and can be done easily by asking a few people to listen to your episode and give you their opinion. By getting feedback, you can make any necessary changes before you release the episode and ensure that your episode is engaging and of high quality.
Content That Is Engaging, Easy to Fine and Gets to the Point
Creating engaging content quickly is essential for a successful podcast. To create engaging content, you need to make sure that your content makes people laugh, cry, think, groan, educate, or entertain. If you can do two or more of those, you are on to something. Furthermore, it is important to get to the point quickly and not waste your listener’s time with unnecessary chit-chat.
Name your Podcast Clearly.
Don't get cute. The name of this podcast is School of Podcasting. I didn't put it into the directories as schoolofpodcasting.
Think about what your target audience is going to be searching for. Make your show's name simple, obvious, and contains keywords.
Spell Out the Name
For example, if your podcast is called Dave Jackson Power Hour, make sure that your audience knows to search for the words “Dave Jackson Power Hour” rather than something like “DJPH” or “DJPWRHR”. Additionally, you should make sure that your podcast name is not too long or too complicated.
They See You Before They Hear Your
It is also important to make sure that your podcast artwork is eye-catching and professional-looking. This will help to draw attention to your podcast and make it stand out from other podcasts. Additionally, use an episode title that will make people want to click on your podcast.
Your Episode Title is Precious
For example, if your podcast is about podcasting, you could use a title like “Dave Jackson Helps You Grow Your Podcast” rather than something like “Episode 16, Dave Jackson.” Which one makes you click more?
It Takes Less Than 10 Minutes to List Your Podcast In All the Directories
Finally, make sure that your podcast is available on as many platforms as possible. This will help to increase your reach and ensure that your podcast is available to as many people as possible. Additionally, make sure that your podcast is listed in the appropriate categories on each platform. This will help to ensure that people searching for podcasts in your genre can easily find your podcast.
Don't Make Them “FIND” Your Show
Put links to Apple, Google, Spotify, and Amazon on your site (and any other apps). Then send people to YOUR site to reinforce YOUR brand. See www.schoolofpodcasting.com/subscribe and www.schoolofpodcasting.com/follow
Ask Your Audience to Share the Show
In addition to creating engaging content, it is also important to share your podcast to grow your audience. One way to do this is to ask your listeners to share your podcast with their friends. This is a great way to spread the word about your podcast and get more people to listen. Additionally, you can also use social media to promote your podcast. By posting regularly on social media, you can reach a larger audience and get more people to listen to your podcast.
Treat Your Podcast Like a Blog
Additionally, you can also use your website to promote your podcast. By creating a blog post for each episode, you can attract more people to your website and potentially boost your SEO.
Overall, sharing your podcast is an important part of growing your audience. By using the tools available to you, such as social media and your website, you can reach a larger audience and get more people to listen to your podcast. Additionally, by asking your listeners to share your podcast with their friends, you can spread the word about it and get more people to listen. By following these tips, you can ensure that your podcast is successful and reaches as many people as possible.
Questions:
If you're consistent and persistent in producing shows, what else is needed to continue to grow the audience?
- Does having a seasonal podcast make for lower downloads?
- Does podcast growth depend on the platform (media host)?
- Could it ever be the most painful? That people don't like it?
- Is a specific theme best or should I have a variety of topics?
- Are there typical plateau points?
QUESTION OF THE MONTH
This month's question is from Jacob from the Old Men – New Games. When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out?
Leave Your Answer at www.schoolofpodcasting.com/question
Deadline is 2/24/23
Where Will I Be?
I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Mentioned In This Episode
Join the School of Podcasting Community
Cinamaker Video Recording/Streaming
