Podcast Industry Leaders Gather in NYC
I attended the On Air Festival in NYC in New York City where what some might describe as “Procasters” were in attendance. When I went to talk to people instead of finding people who spoke into microphones I found:
and I was amazed to find that:
- Some episodes of Radiolab take up to two years for ONE episode
- Missing Richards Simmons took one year to produce
- You can create an entire season of a podcast using 5% of the budget of a TV pilot.
- Advertisers want more stats even though podcasting is providing more data than they’ve ever received.
Start With the Story
Dan from Sporkful had a great talk and explained how it took him nine years to make his podcast his full-time job.
Kristen Meinzer from By the Book podcast (which reviews self-help books) explained how she took a book review and worked a story into it.
Special thanks to Monica Rivera from the You Wanna Do What Podcast for being my tour guide
SPONSOR: Alitu Web Based Podcast Maker
It’s a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too.
Mp3 Chapter Marks
I mentioned how I started adding chapter marks in the mp3 file, and I wasn’t sure if any apps even used these chapters. It turns out there are more software titles that recognize these than I originally thought Overcast used them (and not much else). It turns out that MP3 chapters can be displayed with Instacast, Overcast, Downcast, Podcat, Pocket Casts and iCatcher!.
Apple Has Too Much Power?
With Apple threatening (and then rescinding) to pull people from Apple podcasts some people were really upset and stated we should take steps to remove Apple of it’s power.
I’ve been around long enough to remember podcasting before Apple added podcasts to iTunes, and that gave podcasting a boost in the arm. When they added the podcast app to be native to their operating system. Yahoo, Microsoft, Odeo, Google (multiple times) have created and deleted a podcast directory.
With Spotify spending a TON of money, I say if you want to “topple” Apple I have a two-word plan: STEP UP. Don’t create software that doesn’t have half the power of the current leading titles step up and provide all the current features AND THEN SOME. Create something that makes it easier for the listener (Which is what Apple did).
For those that think Apple has too much power, feel free to remove your show from their directory if you hate it so much. Apple is giving best practices on how to get the most out of their software and they are complaining. Back in 2012 some consultants came up with a “file for download only” strategy that was REALLY STUPID in 2012 (and just Hideous in today’s terms) and Rob Walch from LIBSYN said, “This is a bad way to use LIBSYN,” and some people didn’t listen. Those are the people I am helping today and they say, “Wow, I didn’t realize I was missing so much syndication….”
Apple is giving us suggestions on how to use their software, and some people are going to listen, and some people are not.
Question of the Month
What is your crutch word, and what did you do to get rid of it? Contact me and let me know (Preferably in audio format)