Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start.
Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history.
Check out Gary as he prepares to bungee Jump off the Auckland Harbor Bridge ( scroll down about halfway )
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Behind the Scenes With Gary Arndt on Apple's New and Noteworthy
This discussion covered Gary's experience being featured on Apple's New and Noteworthy section and the significant growth it drove for his podcast. Gary saw a spike in downloads and traffic that propelled his show to the top of Apple podcast charts. While the direct impact of New and Noteworthy was small, the increased visibility helped grow his audience in a sustainable way over subsequent months.
Gary was surprised to find he was in New and Noteworthy (as it is human-curated), and he immediately started checking his stats. There was a boost, and that boost lead to Gary taking over the #1 spot in History, and that lead to him climbing the overall charts in Apple. The result a month-over-month growth of 24%.
What Affects The Apple Charts?
What the charts measure
Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership.
While the exact algorithm cannot be shared to protect their integrity, the charts measure a mix of the following:
- Listening: When listeners are engaging with episodes, it’s an indicator of content popularity.
- Follows: When listeners follow a show to receive new episodes, it’s an indicator of their intent to listen.
- Completion Rate: When listeners complete episodes, it’s an indicator of content quality.
Ratings, reviews, and shares
Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts.
Source: https://podcasters.apple.com/support/3146-apple-podcasts-charts
Is There a Clear Replacement For Google Podcasts?
I've looked at a few apps to replace Google Podcasts. You can filter the results at https://podcasting2.org/apps to show Andoird. I talk about Truefans, Podvers, Podcast Guru, and Podcast Addict. No clear winner for me… how about you?
Question of the Month
Send in your answer at https://www.schoolofpodcasting.com/question
Live Appearances
See my schedule at www.schoolofpodcasting.com/where
Mentioned In This Episode
Everything Everywhere Daily Show
Gary's Previous Appearance Talking Promotion
What Podcast Strategies Are You Going to Stop in 2024, and Which Ones Will You Start? Episode
Apple's Podcast Promotion Tools
Timeline
00:00:00 – Make Good For For Dave
00:03:04 – Gary Arndt Has Great Info https://schoolofpodcasting.com/854
00:04:09 – Welcome to the Show https://www.schoolofpodcasting.com/listener
00:04:41 – How Do I Get Into New and Noteworthy?
00:06:00 – Gary Arndt Interview
00:06:50 – Gary Got Featured
00:09:14 – Part 2 of the Story – The Charts
00:13:02 – Month Over Month Growth
00:14:05 – Apple Leapfrogs Over Spotify
00:15:35 – Number 1 in History
00:16:20 – How Do You Get Into New and Noteworthy?
00:16:59 – Effects on Advertising
00:18:23 – Advertising Insights
00:20:05 – Join the Community https://www.schoolofpodcasting.com/listener
00:21:07 – Your Podcast Website http://www.yourpodcastwebsite.com
00:21:23 – Apple Marketing Tools
00:25:15 – How Do You Get An Apple Player? (https://tools.applemediaservices.com/apple-podcasts)
00:26:55 – Should I Use An Apple Player On My Website?
00:28:36 – Android Users
00:29:13 – Spotify Players
00:29:36 – Put the Choice In the Listener's Hands https://supportthisshow.com/simplepodcastpress
00:32:20 – Google Podcast Replacement?
00:32:56 – Two Types of Apps
00:35:30 – My Criteria
00:35:43 – Podcast Guru
00:36:24 – Podverse.fm
00:36:49 – Truefans.fm
00:38:36 – If You Had To Pick One..
00:39:13 – What is Podcasting 2.0?
00:40:20 – Podcast Addict?
00:41:02 – Top 4 Options
00:42:32 – Podcasting 2.org https://www.podcasting2.org
00:42:48 – Question of the Month https://www.schoolofpodcasting.com/question
00:43:46 – Live Appearances https://www.schoolofpodcasting.com/where
00:44:22 – Your Podcast Website is Coming http://www.yourpodcastwebsite.com
00:45:05 – Join the School of Podcasting
https://www.schoolofpodcasting.com/listener
00:46:03 – Bloopers and Bonus
00:46:33 – OMG That Image
00:47:08 – RIP Lee Silverstein
This show originates from www.schoolofpodcasting.com/918 as this is episode 918. The assembly took six hours.
