Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start.

Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history.

Check out Gary as he prepares to bungee Jump off the Auckland Harbor Bridge ( scroll down about halfway )

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Behind the Scenes With Gary Arndt on Apple's New and Noteworthy

This discussion covered Gary's experience being featured on Apple's New and Noteworthy section and the significant growth it drove for his podcast. Gary saw a spike in downloads and traffic that propelled his show to the top of Apple podcast charts. While the direct impact of New and Noteworthy was small, the increased visibility helped grow his audience in a sustainable way over subsequent months.

Gary was surprised to find he was in New and Noteworthy (as it is human-curated), and he immediately started checking his stats. There was a boost, and that boost lead to Gary taking over the #1 spot in History, and that lead to him climbing the overall charts in Apple. The result a month-over-month growth of 24%.

What Affects The Apple Charts?

What the charts measure
Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership.
While the exact algorithm cannot be shared to protect their integrity, the charts measure a mix of the following:

  • Listening: When listeners are engaging with episodes, it’s an indicator of content popularity.
  • Follows: When listeners follow a show to receive new episodes, it’s an indicator of their intent to listen.
  • Completion Rate: When listeners complete episodes, it’s an indicator of content quality.

Ratings, reviews, and shares
Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts.


Is There a Clear Replacement For Google Podcasts?

I've looked at a few apps to replace Google Podcasts. You can filter the results at to show Andoird. I talk about Truefans, Podvers, Podcast Guru, and Podcast Addict. No clear winner for me… how about you?

Question of the Month

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Live Appearances

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Mentioned In This Episode

Podcast Coach In Your PocketSchool of Podcasting

Everything Everywhere Daily Show

Gary's Previous Appearance Talking Promotion

Walking is Fitness Show

What Podcast Strategies Are You Going to Stop in 2024, and Which Ones Will You Start? Episode

Apple's Podcast Promotion Tools

Profit From Your Podcast Book

Podcasting 2.0 Website

Simple PodcastPress Plugin

TrueFans Podcast App

Podverse Podcast App

Podcast Guru App

Podcast Addict App

Fountain App



00:00:00 – Make Good For For Dave

00:03:04 – Gary Arndt Has Great Info

00:04:09 – Welcome to the Show

00:04:41 – How Do I Get Into New and Noteworthy?

00:06:00 – Gary Arndt Interview

00:06:50 – Gary Got Featured

00:09:14 – Part 2 of the Story – The Charts

00:13:02 – Month Over Month Growth

00:14:05 – Apple Leapfrogs Over Spotify

00:15:35 – Number 1 in History

00:16:20 – How Do You Get Into New and Noteworthy?

00:16:59 – Effects on Advertising

00:18:23 – Advertising Insights

00:20:05 – Join the Community

00:21:07 – Your Podcast Website

00:21:23 – Apple Marketing Tools

00:25:15 – How Do You Get An Apple Player? (

00:26:55 – Should I Use An Apple Player On My Website?

00:28:36 – Android Users

00:29:13 – Spotify Players

00:29:36 – Put the Choice In the Listener's Hands

00:32:20 – Google Podcast Replacement?

00:32:56 – Two Types of Apps

00:35:30 – My Criteria

00:35:43 – Podcast Guru

00:36:24 –

00:36:49 –

00:38:36 – If You Had To Pick One..

00:39:13 – What is Podcasting 2.0?

00:40:20 – Podcast Addict?

00:41:02 – Top 4 Options

00:42:32 – Podcasting

00:42:48 – Question of the Month

00:43:46 – Live Appearances

00:44:22 – Your Podcast Website is Coming

00:45:05 – Join the School of Podcasting

00:46:03 – Bloopers and Bonus

00:46:33 – OMG That Image

00:47:08 – RIP Lee Silverstein

This show originates from as this is episode 918. The assembly took six hours.

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About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.

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