Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday.
He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a snack, sit back, and let’s unravel the crazy world of podcast sponsorships together!
This show is brought to you buy the School of Podcasting
THE Book on Podcast Sponsorship
People call me a “Podcast Curmudgeon” as I have my opinions after 20 years of podcasting, but after reading this Sponsor Magnet many of my thoughts, opinions, and strategies were completely changed. Justin takes his YEARS of experience and thousands of deals he's worked with and facilitated that he hits me with so much logic, that you stop whatever you're doing to start using the strategies in the book. If the goal of your show was monetization through sponsorship, quit playing with programmatic ads that pay you $5 cpm, and start looking for partners that will pay to get in front of your audience and may even help you boost your audience.
Takeaways:
- In the world of podcasting, having a solid media kit is apparently as useful as a chocolate teapot, so maybe just don’t bother with it.
- Justin Moore's book ‘Sponsor Magnet‘ is the secret sauce for podcasters looking to snag sponsors without losing their minds.
- Podcasters are taught to monetize their audience, not just their podcast, which is a revelation that could make us all rich – or at least less broke.
- When pitching to sponsors, forget the cookie-cutter approach; make your pitch relevant to their current campaigns and watch the magic happen!
- Video content has a distinct edge over audio when it comes to attracting sponsorships, because brands love to reuse content like it’s a favorite pair of jeans.
- If you get feedback from your audience about a sponsored product, don’t just sweep it under the rug; share it with the brand to improve future campaigns.
- Learn the A.R.C.H. and R.O.P.E. strategies to get more money coming your way.
Links referenced in this episode:
- schoolofpodcasting.com
- sponsormagnet.com
- creatorwizard.com
- Sponsor Games
- Justin's Newsletter with Sponsors looking to partner
- Sponsor Magnet – the Podcast
- Justin's YouTube Channel
- Sponsor Magnet Audio Book
- Sponsor Magnet on Amazon
This is episode 996 of the School of Podcasting
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