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Monetization Strategies Episodes

This category explores different ways to monetize your podcast, including sponsorship, membership models, and leveraging partnerships. Learn practical advice on turning your passion into profit.
Big Lash Energy:  One Million Downloads  Fueled by  Coffee and Compliments
March 9, 2026

Big Lash Energy: One Million Downloads Fueled by Coffee and Compli…

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share,...

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Podcasting Build Relationships Which Leads to Opportunities
Dec. 15, 2025

Podcasting Build Relationships Which Leads to Opportunities

Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought ...

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Small Audience, Big Results: Making Sponsor Deals Work for Any Podcaster
Nov. 10, 2025

Small Audience, Big Results: Making Sponsor Deals Work for Any Podcas…

Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net ) to discuss how you don’t need a massive audienc...

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Why Your Media Kit is Probably Trash: Lessons from Justin Moore
Aug. 11, 2025

Why Your Media Kit is Probably Trash: Lessons from Justin Moore

Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet . Seriously, if you’re trying to get sponsors for your podcast, this is the book you need —like, yesterday. He dives into...

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Running Your Podcast As a Business with Steve Stewart
May 12, 2025

Running Your Podcast As a Business with Steve Stewart

Money, money, money! Yeah, I know, we’re all rolling our eyes thinking, "Ugh, not another boring finance chat!" But hold onto your wallets, because this isn’t your grandpa’s finance talk. Our buddy Ray Edwards, a top-notch co...

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From Model Trains to Money: Monetizing Your Passion Podcast
March 31, 2025

From Model Trains to Money: Monetizing Your Passion Podcast

You can totally monetize a podcast even if your audience is smaller and niche. It's like having a tiny but super passionate fan club instead of a massive crowd that’s half-asleep. Today, we’re chatting with Ray Arnett from ar...

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Unlocking Podcast Growth: The Power of Partnerships with Stephanie Thompson
March 24, 2025

Unlocking Podcast Growth: The Power of Partnerships with Stephanie Th…

Today, we’re exploring the world of partnerships versus sponsorships with the fabulous Stephanie Thompson. The key takeaway? Partnerships are better at growing your show. Forget just pocketing cash for a shout-out; we’re talk...

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Want More Downloads? Ditch Social Media for Newsletters!
Feb. 24, 2025

Want More Downloads? Ditch Social Media for Newsletters!

Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweet...

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Head Trash to Headspace: Overcoming Mental Barriers in Podcasting with Doc G.
Jan. 6, 2025

Head Trash to Headspace: Overcoming Mental Barriers in Podcasting wit…

In this episode, I’m joined by Doc G (Dr. Jordan Grumet) , the author of The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy , to tackle one of the biggest challenges podcasters face—not th...

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Will “Verified” Downloads  Ruin Podcast Advertising?
Jan. 22, 2024

Will “Verified” Downloads Ruin Podcast Advertising?

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs ). If you plan ...

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Thinking of Adding Ads To Your Podcast - Listen to This First
Nov. 27, 2023

Thinking of Adding Ads To Your Podcast - Listen to This First

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're consi...

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How to Build a Podcast  that Drives Leads and Credibility
Oct. 23, 2023

How to Build a Podcast that Drives Leads and Credibility

While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer , who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your v...

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When Do I Launch Crowdfunding For My Podcast, And What Is the Best Platform?
Sept. 18, 2023

When Do I Launch Crowdfunding For My Podcast, And What Is the Best Pl…

in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their featu...

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How to Write a Podcast Description That Grows Your Podcast Downloads
Jan. 23, 2023

How to Write a Podcast Description That Grows Your Podcast Downloads

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time. JOIN THE SCHOOL OF PODCASTING CO...

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I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark Deal)
Aug. 8, 2022

I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark D…

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode 752 . That was back when they had just launched the Podcast E...

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Growing Your Downloads 15 Minutes a Day- Growing Your Show Kevin Chemidlin
Jan. 31, 2022

Growing Your Downloads 15 Minutes a Day- Growing Your Show Kevin Chem…

I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take. Kevin started his first podcast Philly Who? Then quit his day job. So how did he t...

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New Survey Sheds Light on Content Creator Monetization Efforts
Aug. 9, 2021

New Survey Sheds Light on Content Creator Monetization Efforts

Many entrepreneurs say they are unemployable, well Joe Pulizzi (of Content Inc ) has a new company called The Tilt ( We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals . It's a repo...

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How Jack Rhysider's Darknet Diaries Podcast Gets 300,000 Downloads Per Episode
Jan. 18, 2021

How Jack Rhysider's Darknet Diaries Podcast Gets 300,000 Downloads Pe…

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give yo...

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Removing Randomness Results in 8K Downloads Per Episode
Dec. 14, 2020

Removing Randomness Results in 8K Downloads Per Episode

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey ...

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Profit From Your Podcast: Tales From the Book Tour
Oct. 5, 2020

Profit From Your Podcast: Tales From the Book Tour

School of Podcasting Win Best Technology Podcast People's Choice Podcast Award I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts)....

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300 Percent Growth in Business Revenue - Wealth Without Wallstreet Interview
April 20, 2020

300 Percent Growth in Business Revenue - Wealth Without Wallstreet In…

Podcasting Goes Over 1 Million Active Podcasts According to the Site My Podcast Reviews, there are now over 1 million active podcasts. They define “active” as any podcast that has published at least one episode in the last 90...

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The Many Ways To Gauge Podcast Success -More Then Downloads And Money
July 22, 2019

The Many Ways To Gauge Podcast Success -More Then Downloads And Money

From time to time I see people in Facebook groups announcing "Hey I got my first 1000 download episode!" or "I just got (insane amount of money)" for my podcast. When you are just starting out, or even if you've been podcasti...

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Where Are All These Downloads Coming From? Steph Taylor on Tracking the Source of Your Listeners
Nov. 26, 2018

Where Are All These Downloads Coming From? Steph Taylor on Tracking t…

SPONSOR: Focusrite USB Interfaces 2:40 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at ...

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10 Thousands Downloads Per Episode in Five Months
Sept. 3, 2018

10 Thousands Downloads Per Episode in Five Months

Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted ...

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