Welcome to the new School of Podcasting!

Growing Your Audience Episodes

Gain insights on strategies and best practices to effectively grow and engage your podcast audience. Explore the significance of audience feedback and community building.
How to Grow Your Podcast Audience with SEO and Keywords
March 15, 2026

How to Grow Your Podcast Audience with SEO and Keywords

Is PSO (podcast search optimization) different than SEO (search engine optimization)? I give an overview of free and paid tools to help you grow your podcast.

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Big Lash Energy:  One Million Downloads  Fueled by  Coffee and Compliments
March 9, 2026

Big Lash Energy: One Million Downloads Fueled by Coffee and Compli…

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share,...

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Cut the Fluff,  Keep the Gold:  How to Edit  for Your Audience
Feb. 16, 2026

Cut the Fluff, Keep the Gold: How to Edit for Your Audience

In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience . Once you’re crystal clear on who you’re talking to and what...

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Ingredients that Make People Binge Your Podcast
Feb. 9, 2026

Ingredients that Make People Binge Your Podcast

Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down thre...

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How to Handle Listener Feedback (Even the Awkward Bits)
Dec. 8, 2025

How to Handle Listener Feedback (Even the Awkward Bits)

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where...

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Why Your Attitude is More Important Than Your Gear
Sept. 29, 2025

Why Your Attitude is More Important Than Your Gear

Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasti...

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Community Building 101 with Bri Leever
June 9, 2025

Community Building 101 with Bri Leever

Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you? Bri Leever is a community building strategist at Emb...

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Want More Downloads? Ditch Social Media for Newsletters!
Feb. 24, 2025

Want More Downloads? Ditch Social Media for Newsletters!

Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweet...

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Unlocking Audience Insights: Crafting the Perfect Survey for Your Podcast
Dec. 16, 2024

Unlocking Audience Insights: Crafting the Perfect Survey for Your Pod…

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience. This episode dives into the crucial steps for crafting survey questions that engage your audie...

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Promote Like a Pro: Getting Your Podcast Guests to Spread the Word
Oct. 28, 2024

Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effectiv...

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Maximize Listener Engagement with Podcast Chapters
Sept. 30, 2024

Maximize Listener Engagement with Podcast Chapters

Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and...

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Maximize Listener Engagement with Effective Podcast Interview Strategies
July 1, 2024

Maximize Listener Engagement with Effective Podcast Interview Strateg…

How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old wom...

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Mastering Social Media for Podcast Growth with Expert Katie Brinkley
April 15, 2024

Mastering Social Media for Podcast Growth with Expert Katie Brinkley

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we u...

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What is Podcasting 2.0? Transforming Listener Engagement and Earnings
March 25, 2024

What is Podcasting 2.0? Transforming Listener Engagement and Earnings

Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from tradition...

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What Makes This Great? Behind the Scenes With David Hooper
Nov. 6, 2023

What Makes This Great? Behind the Scenes With David Hooper

David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcast t show. I've known Dave for years and respect his insights and snarkiness, and when I...

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What Alex Sanfilippo learned after talking to 1600 Podcasters
Sept. 4, 2023

What Alex Sanfilippo learned after talking to 1600 Podcasters

Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch , PodcastSop , Podlo...

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How to Promote Your Podcast Without Feeling Salesy
July 3, 2023

How to Promote Your Podcast Without Feeling Salesy

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses . They discuss various topics related...

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How Gary Arndt Adopted The Audience Growth Strategy From the Movie Industry - And It's Working
Nov. 21, 2022

How Gary Arndt Adopted The Audience Growth Strategy From the Movie In…

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. ...

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Cross Promote Your Podcast While You Get Paid with Niklas Hildebrand of Audry.io
March 14, 2022

Cross Promote Your Podcast While You Get Paid with Niklas Hildebrand …

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators whil...

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Learn How You Can Help Others by Sharing Your Abilities with Glenn Hebert
Nov. 22, 2021

Learn How You Can Help Others by Sharing Your Abilities with Glenn He…

Today we look at how two entertainment icons had MORE success AFTER they quit trying to be something they weren't and decided to be themselves. Glenn Hebert runs the Horse Radio Network . When he started his podcast he had 12...

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Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative
Aug. 23, 2021

Danielle Desir is Building a Deeper Engagement in a Facebook Group Al…

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. SPONSOR: Podpage Podpage is the easiest way to build a website for y...

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How To Measure Your Podcast Audience Engagement
Aug. 31, 2020

How To Measure Your Podcast Audience Engagement

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting?...

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How To Compete with the Big Networks
Sept. 11, 2017

How To Compete with the Big Networks

Glenn the Geek Hebert (from horseradionetwork.com )shares what he learns from talking to "Radio People" from Podcast Movement. We discuss being more focused with our podcast, so I bring on Addy Saucedo who is the author of Th...

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5 Voice Related Tools for Engagement and Podcast Promotion
Feb. 22, 2016

5 Voice Related Tools for Engagement and Podcast Promotion

Because of my Podcast: I'm Working For Libsyn - Dave Jackson A couple of weeks ago I let you know that my "Day job" had gone away. A little update on the story, I reached out to the head of HR only to find she no longer works...

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