The School of Podcasting Has Been Nominated for an Award
This podcast has been nominated by the Academy of Podcasters in the Technology category. I am so honored! I have super stiff competition, but I'm keeping my fingers crossed. I've made a special lip for them (they requested a five minute clip) that showcases my show. I'm hoping none of the other shows took this step. Here is is.
Podcasting News: Audible and NPR Digging Deeper into Podcasting
Amazon-owned Audible.com looks to be moving further into the world of podcasting with the hiring of the former vice president of programming for NPR, Eric Nuzum. He’ll be coming on as senior vice president of original content for Audible. If you've never tried audible, you can get a free book when you sign up. In an article it mentioned that NPR was ” on track to serve more than one billion podcast downloads in 2015″
Podcasting Saved NPR
In another article about how podcasting has save National Public Radio (NPR), the President and CEO of NPR Jarl Mohn stated, “podcasts are attracting younger listeners to the network, but not because it’s altering its message—just its medium.” According to Edison research, “an estimated 46 million Americans listen to at least one podcast a month—a number that has grown steadily since 2008″. With podcasting taking ove more listening time, it will be interested when they have an easier path into the car. In the article it states, “podcasts are only just beginning to creep in as an on-demand option on our car stereos, where 44 percent of radio listening still happens.”
Quick Tip for Crowdfunding and Linking to Other Services
When you find a tool to help your fund your audience (Patreon, JoyRide, etc) instead of sending those people to their website, use a pretty link and direct them to the page. Why? Because what if a better system comes along? You will have all these past episodes pointing them to a website that no longer is relevant. I lucked out once and I have a link to Audible. Audible change their company that handles their affiliate program so my link changed. By controlling your link, you can simply update what that link points to and your back catalog stays intact.
For Example: My Patreon page is schoolofpodcasitng.com/patron and my Joy Ride page is www.askthepodcastcoach.com/joyride
You can accomplish this with a free plugin call Pretty Link. They have Pretty Link Pro ($37) which you can configure to create a link every time you type a word. For example, when I type the iTunes it turns it into a link to my podcast in iTunes. It saves me a huge amount of time. I can also go in and see how many times that link has been clicked.
They Said I Was Nothing: Responding to Haters
Today I answer a question I originally Answered on Ask the Podcast Coach. It's from Elsie and Jessica from shepodcasts.com and they are wondering how to handle haters.
Here are some things to consider.
1. The Source.
Is this person a regular listener? If not, then let them go their way. They are not your target audience.
2. Do they Have a Point?
Is what they are criticizing you about have any validity?
3. Can you implement the changes without changing who you are, and the goal of the show.
If implementing these changes is very unnatural for you, or if it would change the dynamic of the show, then it may not be in the best interest of the show to put them in place. If you try to act a way that is not you, it makes podcasting a chore.
Do the Best You Can Do, and Sleep Well At Night
In my job as an instructor I get put into positions that were not made to conduct training.
Recently I was asked to teach a class on Excel 2010 where some of my students have had Excel 2007, and some has Excel 2013. Some had mouse skills, some didn't. Some could see, and others could not.
I did the best I could.
I try to live without regrets, but that can be a tall order.
Be Yourself
I crack jokes during my class to try and keep it entertaining. I teach a large amount of Microsoft Excel. It's primarily number crunching program. Not exactly the most exciting. So by interweaving stories, jokes, and insights, it gives my students a “brain break” and makes the class go faster.
When my niece was growing up she was spooky smart. Why? Because she started learning playing computer games when she was 2. She graduate High School with 1/2 a degree from Kent State University. Why? Because she didn't realize she was learning. She was just having fun while Roger Rabbit taught her how to read on the computer.
Consequently, I try to do what I have dubbed “Edutainment.” It's educational and it's entertaining (or at least not boring).
Someone Won't Like Your Jokes
Every now and then I will get a review from my students, and someone will comment that they didn't like something about my style. I'm ok with that, because in every class, in every situation, I try to the best I can with what I have at that time. I can sleep at night.
This week on Ask the Podcast Coach's post show, my co-host explained how he had a co-worker explain how they had found podcasts and were listening to Entrepreneur on Fire. She didn't care for John Lee Dumas (Blasphemy!) . Jim told her to try Pat Flynn's Smart Passive Income. She enjoy Pat's style more. Is John's style wrong? No. It's different.
Why the Repost?
I had re-recorded the episode in a slightly more organized fashion and I had the podcasting news about NPR. Unfortunately (darn LeBron James) I forgot to swap out the old file with the new file. By changing the file and the date, it should trigger everyone who got the first file to get the new updated version.
Blasphemy is right! hahahah. As Podcasts hosts, if we let the minority of listeners feedback direct our show direction…we’ll not be serving our core audience, which is often the ‘Silent Majority’.
IGNITE!