Crafting Engaging Content: Insights from Joe Pulizzi
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On the latest episode of the School of Podcasting, host Dave Jackson sits down with content marketing pioneer Joe Pulizzi to explore the question, ‘What is Engaging Content?’ Joe, the founder of Content Marketing Institute and The Tilt, delves into the intricacies of building a loyal audience and creating content that resonates. Drawing on his wealth of experience, Pulizzi emphasizes the importance of understanding your audience’s pain points and providing consistent value without making a direct sales pitch. With candid advice on the long journey of audience growth and the necessity of patience for content monetization, Joe’s insights are invaluable for aspiring content entrepreneurs. Whether you’re a seasoned podcaster or just starting, this episode is a must-listen for anyone serious about creating meaningful and engaging content.
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