Today Joe Saul-Sehy of Stacking Benjamins Podcast ( Who read the book Top of the Morning: Inside the Cutthroat World of Morning TV and thought, “This could apply to podcasting.” We also get a “Power of podcating” story on how I heard about a book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
that was recommended by fellow podcaster Jon Buscall of the Online Marketing and Communications podcast at

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Because of a Podcast – I bought a Book

I head Jon Buscall interview Joe Pulizi about his new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Jon said that he liked the book so much that when he got done listening to it, he instantly went back and listened a second time. This made me stop what I was doing, and order the book on Audible immediately. (You can get a free book by signing up for a trial at if you don't like the book you can exchange it for another one).  I look at Jon as a trusted friend. So what happened here.

Jon got a content expert on his show.

Jon made what Michael Hyatt calls “Wow” content. Jon looks great.

I tell you about this great interview and book. I help you find great content. You are grateful.

Joe the author, Jon the interviewer, Dave the podcaster, all benefit as do you the listener. Why? because it is quality content. Because of episode after episode that Jon has produced. Trust is built. That trust can be leverage for monetary gain as long as you always protect your listener. It is always about them (not you).

How to Use Audible as A Sponsor

One you have 10 episodes on your website (as they are looking for serious podcasters) go to and you can promote audio books on your website and earn a commission when someone signs up.

What Podcasters Can Learn From Television Morning Programs

Today we talk with Joe Saul-Sehy about the book Top of the Morning: Inside the Cutthroat World of Morning TV about what podcasters can learn from television. Joe was on the morning television show before Good Morning America.

Joe asks podcasters to think about the setup of the show to match their audience.

Stacking Benjamins PodcastChemistry is discussed in this book on how Good Morning America beat the today show after they had been #1 for 16 years.

People really connect with the hosts. Joe and his co-host O.G. and their relationship.

You hear how Joe and O.G. had their podcast through a few different formats and name – they didn't quit.

Joe prefers to get to the point and makes thing “snappy” on the Stacking Benjamins Show

People want to be entertained while they are consuming content about the topic they came to learn about.

The Today show got “cocky” while Good Morning America started asking the questions the audience wanted to ask.

CBS has been growing faster by any other network by ignoring what the other networks are doing and doing what they want to do (longer interviews, no weather person). They are doing their own thing.

You can out Good Morning America the actual Good Morning America. In the same way, you can't John Lee Dumis the actual John Lee Dumis. He will always better better and being John than you are. Instead focus on being you.

If you have a big guest on your show, go listen to other interviews of that person and make sure to ask different questions.

Don't be afraid to ask for bigger guests once you have some interviews under your belt. This can lead to publicists helping you find guests.

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About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.
3 comments on “Content, Charisma & Connection
  1. Joe Hicks says:

    Great show Dave love the guest olove the content.

    I agree, Joe could start a different Podcasts for the lesser-known guests.
    Perhaps instead of stacking Benjamins extended, the new show could be called
    Stacking Grants are Stacking Washington’s LOL.

    Keep up the great work Dave. I so appreciate your show.

  2. Jon Buscall says:

    Dave, thanks so much for the shout out yet again on SoP. I think you’re doing more to promote OMC than I am at the moment.

    Happy to chat about the ideas in Joe’s book anytime. It’s all about businesses helping businesses my friend.

  3. Joe Hicks! Love the advice.

    Seriously, that’s the struggle on our show….what to do with Friday. I’m actually leaning the other way: making it a full show that keeps the lesser-known guest. If we add additional segments, people can flip through it rather than tune out completely.

    …then again, “Stacking Washingtons” is an awesome name I don’t want to let get away!

    Thanks again, Dave, for having me on to talk morning television. That was a blast.

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