I am so excited to have Joe Pulizzi on the show today. When it comes to creating and crafting engaging content, Joe is the man you want to talk to.
Why Joe Pulizzi is On Our Show
Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur.
Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio).
In 2014, he received the “Lifetime Achievement Award” by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die.
In other words, Joe is a “Big Shot Smarty Pants” (the highest level of coolness here at the SOP). Get your pencils ready.
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Let's Work To Make Engaging Content
Joe will share stories from his journey, including the Chief Content Officer Magazine's triumph, unraveling the timeline for genuine audience growth, and the grit required to monetize your passions. With his expertise, we navigate beyond podcasting to the intricacies of building a loyal audience and touch upon the tenets of a successful media business model.
The Essence of Content Marketing
- – Definition and importance of creating value-driven content.
- – Focusing on audience pain points and trust-building rather than direct selling.
Understanding and Engaging Your Audience
- – Strategies for gathering audience feedback and challenges.
- – Providing value through content beyond the product.
Success Stories and Long-Term Content Strategy
- – Joe Pulizzi’s example with Chief Content Officer Magazine.
- – The necessary time investment for audience growth and content monetization.
- – Long-term business planning is important for content creation.
Aligning Podcast Goals and Revenue Streams
- Joe’s advice on considering the ultimate goal of a podcast.
- Building a loyal audience and exploring various revenue generation strategies.
- Joe’s personal experience with setting goals and the relevance to entrepreneurs.
Effective Content Strategy: “You've got a couple things over here that really have potential, but you're spreading yourself so thin with all your resources and time and energy that you're never gonna get great and build an audience there. So chop these five things off, reallocate those resources over here, and then consistently deliver over time, and you're gonna see success.”— Joe Pulizzi
Don't I Have to Be Everywhere?
Joe explains how you need to spread your content seeds wisely. One strong platform is better than ten weak ones. Remember we want to create engaging content. Once you've fostered a minimum viable audience, consider branching out. It all starts with understanding your audience. Do a deep dive into their interests, challenges, and desires. This is the cornerstone of driving engagement.
Mentioned In This Episode
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Joe's books: Content Inc., Epic Content and The Content Entrepreneur.
Joe's Podcasts: Content Inc., and This Old Marketing
Joe's Website: https://www.joepulizzi.com/
Joe's Newsletters: The Tilt, and the Orangeletter.
Content Entrepreneur Expo (Coupon JP100)
Podcasting 2.0 Chapters
00:00:01 – Why is Joe here?
00:00:24 – Opening
00:01:23 – Joe Pullizzi Interview
00:01:48 – Joe is a Good Guy
00:02:34 – The Tilt Newsletter (https://www.thetilt.com/)
00:04:19 – What is Content Marketing?
00:06:02 – Where to Start When There is No Audience?
00:08:32 – Davus Interruptus How to Sell in a Balanced Way
00:11:37 – Joe Knows What I Want
00:12:16 – Tracking Marketing Success?
00:14:32 – The Orange Newsletter (https://www.joepulizzi.com/signup/ )
00:17:16 – You Don't Need to Be Everywhere
00:20:50 – What is Engaging Content?
00:24:59 – How Long Does it Take to Build An Audience?
00:27:42 – Lessons Learned From Mistakes
00:29:22 – Join the School of Podcasting Worry Free
00:30:23 – Podcasting Checklist (https://www.schoolofpodcasting.com/checklist)
00:30:37 – What Joe Would Do Differently?
00:33:47 – Content Entrepreneur Expo (https://cex.events)
00:35:40 – Do These Tips Apply For Entertainment Shows?
00:40:39 – Networking At CEX
00:41:50 – CEX.EVENTS COUPON JP100
00:43:22 – Don't Just Take Notes
00:44:34 – My Takeaways
00:46:19 – Question of the Month (https://www.schoolofpodcasting.com/question )
00:47:20 – Profit From Your Podcast (https://www.profitfromyourpodcast.com/book )
00:47:53 – Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets )
00:48:32 – Can You Share the Show?
00:49:49 – Bloopers – Polishing Content
