Creating a Personal Podcast Brand That Resonates with Your Audience

You might be thinking, “I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developing and implementing your personal brand (and how it can help grow your audience)

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What is a Personal Brand?

Your personal brand is your identity or your reputation. A definition that Dr. Andrea loves is,
“Your personal brand is what others think and say about you when you're not in the room.”

Click Here to get the workbook to walk you through the exercises discussed in today's episode.

Step 1: What differentiates you?

Step 2: Email 10 People

Step 3: Take a Personality Test

Where Your Brand Appears in Your Podcast

Your podcast brand includes:
? What people read (show notes). Your emails (and have ONE thing in your email
? What people hear (your episodes, and the quality of audio).
? What people see (artwork). Come up with a color scheme (for example two colors) and
two fonts that you use consistently and it will build your brand

How This All Works:
Identifying your strengths, and a personal positive message that has deep personal meaning to
you, delivered in a unique way allows you to BE YOU. It will come naturally. Leaning on your
strengths can help reduce burnout as you’re not doing things that don’t come naturally.

It can clear up situations by identifying what you can and can’t do.

When you identify the verbiage you want to use, and how you want to appear and deliver your message, you provide your audience with the tools to tell their friends. If their friends ask, “What podcasts are you listening to, they can easily explain what your show is about, who it’s for, and what the benefit it. They also can explain the motivation of the show.

Connect with Dr. Andrea Wojnicki

Podcast: Check out the Communicate with CONFIDENCE – The 4Ps: Practice, Proverb, Pep talk, and Pirate episode


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04:18 Establishing Credibility without being Sales
06:08 Personal Branding with Andrea Wojnicki
06:40 What is a Personal Brand?
07:58 Damaging Your Brand?
10:24 How do I know what my current brand is?
15:12 What Do You Want People to Remember About You?
16:02 A Messy Bran Is…
17:46 A Brand is Authentic
19:21 How Your Brand Affects Your Episodes
20:29 Impostor Syndrome Vs Branding
22:51 Staying Within Your Brand
24:37 Implementing a Personal Brand
26:47 Do We Need a Catch Phrase?
30:54 What is Andrea's Catch Phrase?
32:37 Great Example of a Personal Brand
33:45 Lessons From Oprah (check out this podcast on Oprah)
35:53 What Inspired Andrea to Start Talk About Talk Podcast
37:26 Because of Her Podcast…
38:08 Am I a Coach, Mentor, Consultant?
40:36 If I Can Only Listen to One Episode of Your Show?
41:57 Is My Hair Hurting My Brand?


About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.

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