Episodes

Google 7-11-4 Rule
Blog

What is the Google 7-11-4 Rule?

I've been on the Internet since it started, and somehow I've never heard of the Google 7-11-4 Rule. Today I share what it is, and why you need to understand it if you're in marekting.

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mic drop moments wide2
SOP

Mic Drop Moments: How to Turn Boring Interviews into Podcast Gold with Tracy Johnson

Unlock the secrets to unforgettable podcast interviews in this episode! Host Dave Jackson sits down with legendary radio consultant Tracy Johnson, author of “Mic Drop Moments,” to reveal proven strategies for transforming boring guest spots into podcast gold. Discover Tracy’s exclusive “triple threat filter” for vetting the right guests, how to craft captivating questions, and techniques to draw out those “did you hear it?” moments every podcaster craves. Hear real-world examples, editing tips, and actionable advice that will help you grow your audience, keep listeners engaged, and create standout episodes—no matter who your next guest is. Whether you’re an aspiring podcaster or a seasoned showrunner, this episode is packed with must-know interview tips and behind-the-scenes stories featuring podcasting icons like Jordan Harbinger and Howie Mandel. Don’t miss it—press play and level up your interview game!

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Profit First For Podcaster
Blog

Profit First for Podcasters: How to Run Your Show as a Business

Running a podcast isn't just about creating great content—it's also about managing your finances effectively. Whether you're generating significant cash or just starting to monetize, implementing sound financial practices can be the difference between a sustainable podcast and one that drains your resources. Copywriting expert Ray Edwards‘s cautionary tale demonstrates how

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