Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts, but how much influence do ratings have for those looking for new podcasts?
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Check out this video to see how easy it is to setup your show.
People Like Things That Are Liked
When it comes to businesses, 1 out of 20 people will write a negative report online. While a generic, “this show is awful” type of review seems horrible, the worst type of review is a well-thought-out, specific, negative review. It shows it was not written by some nutjob who just wanted to vent.
Recent research by Moz found that a company risks losing:
22% of potential customers when a single negative review of your product, service or company is found
59% of potential customers when 3 negative reviews are found, and
70% of potential customers when 4 negative reviews are found
However, that is for a business. Does this apply to podcasting? For me and my opinion, I just don't look at reviews. What about you? This information alerts us that people are looking at reviews for businesses, and they could transfer that habit to podcasts.
Do podcast reviews influence if you will listen to a podcast? Take this quick three-question survey (no email required)
Play in Traffic
While you're mother told you not to play in traffic, Joe said his class mentioned looking at Google Trends and seeing if there was anything people were already talking about and seeing if it could be integrated into your episode.
Does Podcasting Scare You?
I realize all this talk of negative reviews can be frightening. I've been talking about “Don't Be Boring” and that may be a fear. I always boil being boring down to the inability to make the listener:
With just a little thought you can come up with a topic that accomplishes at least one of those. If you throw in the fact that a niche podcast often has information that you can't find anywhere, and it's no hard to avoid being boring.
You might be thinking about THE AUDIENCE (and THOUSANDS of downloads). I'm here to tell you that unless you already have an audience, you won't be starting with thousands of downloaded out of the gate. By the time you get to those numbers, you'll have more confidence behind the microphone and be ready.
Do You Feel Nobody Will Listen to Your Podcast?
I'm starting to think one of the biggest reasons people may not start a podcast is the voice in their own head. This may be based on something that happened to you in your life. Someone or some situation made you feel like you didn't belong, that you weren't one of the cool kids, or you just felt like you were always on the outside. I've been there. I lived that. Don't let the voices of the past rob you of the rewards in your future. Podcasting can give you purpose, and often attracts people who feel exactly like you do. When I was teaching in a corporate setting I was worried about teaching a new class and my boss said, “Don't worry. You don't have to be an expert. You just have to know more than your students.” So don't worry about your podcast. It doesn't have to be perfect. You can edit out all the things that would make you embarrassed. Case in point at the end of this show I am talking about worrying about 5 star reviews (a mistake) and less than 1 second later I correctly say “1 star review.” I doubt anyone will even catch it. (It's the way people talk).
Ready to Start a Podcast?
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Mentioned In This Episode:
Take this quick three-question survey about Podcast Reviews
05:26 The Importance of Reviews (outside of Apple charts)
12:35 Follow Trends ( see Google Trends )
15:48 A Faster Way To Create Audiograms
16:38 Managing a Community (want a Facebook Alternative? Check out the Circle Platform)
22:09 Give Your Listeners What They Want
25:13 78% of Podcast Discovery is Word of Mouth according to Jacobs Media
29:49 Looking at My Reviews via My Podcast Reviews ( 4 months free on your first yearly subscription )
31:29 Another Strategy to Battle 1 Star Reviews
33:16 Have I Frightened You From Pressing Record?
34:05 Getting Out Of Our Own Way
37:14 You WILL Get a One Star Review
38:32 Getting Reviews Outside of Apple
39:45 Thanks To My Team