Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio which is also available on Audible 

Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world by Creating Powerful Radio seminars, workshops, and one-on-one coaching for news, talk, information, and personality programming for radio and television. She's worked with top stations and personalities throughout the world at more than 500 stations in 27 countries.

You can find Valerie's Books on her Amazon page, as well as and

Find her on twitter at @vgeller and @vgeller on the clubhouse app (iOs only).


04:56 The Simple Rules
08:44 How Do You Make Things Better
14:05 How To Get More Engagement
16:21 Can You Aircheck Yourself?
18:16 What if Visual Speak Seems Foreign?
19:21 Work On Your Descriptions
20:52 Where To Start Your Story
23:13 Take Risks and Try New Stuff
24:02 Making an Engaging Interview
26:33 How To Market Your Podcast on Clubhouse
28:54 Creating Smooth Transitions
31:12 Handling Imposter Syndrome
33:07 The Powerful Radio Workbook
35:20 How Long Does it Take To Grow Your Audience
36:23 Connecting with Valerie
37:38 Dave Jackson Speechless – It Happens

Thre Simple Rules To Make Your Podcast Successful

  • Tell the Truth
  • Make it Matter
  • Never Be Boring

Questions to Help You Edit

Why should you listen to this?
Why would someone want to hear this?

The Best Podcasts:


The best conversations come from listening. When doing an interview listen and make the interview more of a conversation.

Making Engaging Content

When you are telling the truth and being transparent, you can share your opinion on a topic and ask your audience to share theirs.

By asking a specific question it's easier than “send me some feedback.”

When delivering content you should be doing one of the following:

  • Inform
  • Entertain
  • Inspire
  • Persuade
  • Connect

Place Your Listener in the Movie

Try to work visual words into your podcast. Help trigger the theater of the mind.

There is a framework called the Story Spine from Kenn Adams that is used by many storytellers it is:

  • Once upon a time there was ___.
  • Every day, ___.
  • One day ___.
  • Because of that, ___.
  • Because of that, ___. (and so on)
  • Until finally ___.
  • And every day after that ___.

For more on storytelling check out Episode 745.

Growing Your Podcast

When you are on other platforms, be amazing and leave them wanting more.

So many people go to other platforms (like Clubhouse) and tell them to come to the podcast.

If you bring amazing content to the conversation those same people will ask you where to find more of you. 

It all starts with being Amazing.

Ready To Start You Podcast

If you're worried about sounding stupid, getting lost in technology, spending too much money, the School of Podcasting can help you avoid all that with:

Step by step tutorials

A private Facebook group filled with brilliant podcast minds willing to help

Live group coaching sessions

Direct access to me via email (and I often will respond with a video)

Join worry-free with a 30-day Money-back Guarantee

Go to and pick the plan the works best for you.

Mentioned In This Episode

Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

The Powerful Radio Workbook: The Prep, Performance & Post Production Planning

Kenn Adams Story Spine Synergy Theater on YouTube

Peabody's Down Under

See Valerie's Video from the Next Radio Event



Daily Podcast Tips

Daily Podcast Tips! Put Your Inbox to Work

About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.

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