On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insights from the Beatles' interviews (and how they apply to podcasts), the importance of relatability in storytelling, and a challenge to describe one's podcast in 10 words without using certain words.

Dave also reflects on how technology has advanced and the nerves that come with it. The guest in this episode is a former street kid turned rapper who shares his inspiring story and encourages people to focus on what makes them unique. Lastly, the podcast discusses the impact of robots on people's jobs and shares a tool called 11 Labs that can generate fake voices. Tune in to this episode to learn more about podcasting and get inspired by the stories shared by its guests.

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Robocasting Is Going to Happen

Because people are lazy, there will be people who prompt GPT to create a script that will be fed into a tool like elevenlab.io, and from there, it will be turned into a podcast. I'm sure someone will create a course you can but with three easy payments and promise that you will make “Mad Bank.”

I understand that this artificial intelligence will only get better.

AI Voices Are Already Pretty Scary, and They Are Only Going to Get Better

I sent about four minutes of audio with my voice to elevenalbs.io, and it cloned my voice. It's pretty impressive. So this could be handy at times if you need someone to correct a mistake and they've already left. It could be handy if you want to hear the voice of your dead parent as if they were alive (that could be weird). There are so many ways you could use it.

In today's show, you will hear FAKE Joe Rogan do a testimonial for the School of Podcasting. I again state THAT IS NOT JOE ROGAN. I could see where money is involved in people dumping their morals at the door, and it should be VERY interesting come election time.

Captivating Your Audience: The Importance of Good Quality Content

In the book Listenable, the author Bert Weiss talks about needing two things:
1. Content
2. Delivery

and by the content, he means Stories.

While an AI tool can borrow other stories from the Internet, only YOU have YOUR stories. When you can share a story that ties into the topic you are talking about the audience gets to know you.

On Hulu, there is a documentary of the performer Jelly Roll who had done every drug there was to do by the age of 15. He explained how he felt he was the voice of the broken, and so many people identified with his lyrics that you sen him filling arenas. This is a guy who was told he was too fat. His voice wasn't right, etc, and now he is playing arenas.

Figure out What Your Strengths Are and Embrace Them

In a Tiny Desk concert, Taylor Swift talks to her audience and sarcastically mentions how she's “Spent quite a bit of time writing break-up songs.” While her songs are catchy musically, they really connect on an emotional side, especially in her target audience (you women).

AI Tools Lake Your Experience and Lack Your Pain

People can identify with you when you say something that shows how you felt about a situation. They may hear you and think, “That person gets it.” When you share a unique story that happened to you, that is a unique story that you can't get any place else.

5 Additional Lessons I Learned from The Beatles For Podcasters

In the documentary from Ron Howard on the Beatles 8 Days a Week, I saw some things about the band's early days.

1. The Beatles talked to one person. (I want to hold our hand – singular)

2. The Beatles Played 576 hours in 48 Days (12 hours a day – 48 days straight). So how do you grow your audience? PRACTICE.

3. The Beatles paid attention to their brand and came up with that suits, long hair, ties, and boots. They see you before they hear you. It made them STAND OUT

4. The Beatles were FABULOUS in interviews. So when you guest on other shows, be ready to be endearing and entertaining and leave people wanting more.

5. The Beatles didn't come to America until they had a number-one hit. So podcasters should get some proof of concept get some feedback, before sharing their podcast with the world

Mentioned In This Episode

School of PodcastingJoin the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?


Jelly Roll

8 Days a Week

Taylor Swift Tiny Desk Concert


00:00:00 – Robo Dave
00:00:42 – Opening
00:01:39 – elevenlabs.io
00:03:03 – Robocasting
00:03:49 – Surprise Visit From Joe
00:04:29 – Things Are Going to Get Weird
00:05:09 – The One Thing Robots Can't Do
00:06:24 – People Can Relate To Your Experience
00:08:27 – Double-Down on Being Human
00:08:43 – Taylor Swift Embraces Her Strength
00:09:33 – Talk to one Person -And Give Your Audience What They Want
00:10:48 – We Like to See and Hear Ourselves in Others
00:14:03 – What Makes a Good Podcast?
00:15:36 – Join the School of Podcasting Community
00:16:37 – Podcasting Observations Newsletter
00:16:51 – The Beatles Talked to One Person
00:17:25 – The Beatles Play 576 hours in 48 Days
00:18:28 – They See You Before They Hear You
00:18:45 – Proof Of Concept Before Big Launch
00:21:04 – Amazing Interviews Made People Want to Know More
00:21:53 – Know Your Guest and Avoid Sounding Stupid
00:22:33 – Can Your Audience Relate To Your Content?
00:24:48 – Content and Delivery ()
00:26:44 – Question of the Month (https://www.schoolofpodcasting.com/question)
00:27:47 – Where Will I Be?
00:28:16 – Conclusion (https://www.schoolofpodcasting.com/listener)
00:29:57 – Bloopers: Robo Dave

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About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.

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