Is It Time To Sell Your Knowledge In an Online Course?

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction.

Check out

Building Digital Courses with Mellisa Guller

Today I get all your questions answered about building and selling an online course:

06:04  When is the right time to build a course?
09:01  How Long Should My Course Be?
11:19  Common Mistakes
13:13  What are the Top Challenges?
20:50  Open or Closed Model?
26:23  The Underutilized Feature in Teachable
27:27  What Do I Charge For My Online Course
32:59  Should I Have Free Lessons?
35:37  What Percentage of My Audience Will Sign Up?
39:38  Why is the Number So Low?
41:04  Why Did You Choose Circle?

Melissa's Contact Info

Check out all of her courses and services at




Question of the Month

I need you to answer the question, “What was the last thing you shared, and why?” Go to by 9/24/21 and be sure to tell us about your show and where we can find it (your website).

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See

Mentioned in This Episode

Profit from Your Podcast Book

Episode 787 with the Entrepreneur Survey

The 10 Commandments of Book Marketing

Wit and Wire Podcast Launch Accelerator

Wit and Wire Courses


About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.
2 comments on “Is It Time To Sell Your Knowledge In an Online Course?
  1. Harley G King says:

    Great show, Dave! I have been researching online courses for several years and have looked at several of the platforms. I enjoyed hearing Melissa’s perspective since she worked at Teachable. For me, the one major weakness of online courses is that they are basically self-study courses and most people don’t finish them. I know I usually don’t.

  2. Harley,
    I’ve got plans for the School of Podcasting to start having people go through in groups to boost the amount of people who finish.

Leave a Reply

Your email address will not be published.