You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include:

  1. The importance of headlines
  2. Getting to the point.
  3. How to structure your podcast using the Inverted Pyramid
  4. Give people an idea of where they are going
  5. Show notes broken into small sections using Subheadings are more informative than giant blocks of text.
  6. How she got over “going solo.”
  7. How to write out your show script that won't results in tons of editing
  8. What websites are good resources.
  9. Extra steps you can take to make sure your source is trustworthy.
  10. Her thoughts on using a Libsyn Podcast Page
  11. #podernfamily hashtag
  12. The importance of not inflating your numbers
  13. Interview tips, and making sure you get the most out of your guest.
  14. Talking about sensitive subjects.
  15. How long does it take to produce a well researched 10 minute podcast?
  16. Her early days of podcasting with a microphone from the Rock band video game.

Behind the Scenes of Podfading

Emily's first show didn't end well, so she shares some insights into how they didn't set expectations, and in the end it didn't end well. So if you are starting a podcast with a co-host, be sure to make sure everyone knows what is and is not expected. This way you can get back to making content, and not worry about what happens if….. with your podcast as you've already set your expectations.

About the Story Behind

The extraordinary history of the ordinary. Do you like trivia and fun facts? Have you lost hours to Wikipedia rabbit holes? Do you ever wonder about the history of everyday things in your world? The Story Behind … is the show for you!. Check it out on iTunes, TuneIn, Stitcher, Google Play Music or on her website at

Final Thoughts

Unlike newspapers and radio, we don't have those MUST HIT deadlines. While you want to publish on a regular basis, we can make sure that the episode is right before we publish it. You can get the best resources (see, whip up a great headline, and come out of the gate with great content.

Mentioned In This Podcast

The Story Behind Podcast

How to Make Great Headlines

Podcasting Resources

Join the School of Podcasting

Daily Podcast Tips

Daily Podcast Tips! Put Your Inbox to Work

About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.
4 comments on “Journalism 101 For Podcasters
  1. Kim Krajci says:

    Well, that was a surprise!

  2. Hilda says:

    I really liked this show! Emily knows her stuff and Dave did well to draw out applicable points for podcasters. Thanks and kudos to both of you!

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