David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book).
David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Business Radio (a radio show syndicated across the nation that David turned into a podcast). I've been listening to updates about his book on his marketing podcast RED Podcast, as well as his Big Podcast show. Today it was great to talk to him now that the book is published.
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A Talk With David Hooper Author of the Book Big Podcast
[2:50] A fun conversation
4:55 Has Dave always been this curious? (Dave and David went to a very special location in Florida at Podfest)
[8:13] The politics of getting guests
[11:25] The power of the pre-interview
[15:54] How do you get guests when you are new
[17:22] How do you handle the “Dance in your head” when you are doing an interview
[20:45] Dave recommends launching with 25 episodes, and I disagree
[26:20] Are podcasters open to adjusting their show?
[32:56] How long should my podcast be?
36:09 What was the thinking behind the RED Podcast? It's just so different…
[39:07] Does he get flack for being so non-judgemental, or occasionally “Pushing the envelope.”
41:03 Jeff Christy was a horrible TOP 40 DJ (hear his aircheck)
[43:35] Media Training that Dave does with some television shows.
[45:33] What other media training does Dave do? How to avoid the puke voice
[50:00] The hardest and easiest parts of the book to write
[52:00] The incestuous nature of podcasting
[53:50] Did Dave have any imposter syndrome?