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This is part one of my interview with Allen Stewart of the marketer's podcast (www.themarketerspodcast.com ) Allen is a great guy, and every conversation with Allen always ends with me full of ideas. I LOVE people who make me think.

I realize that many of us do not have a marketing baground so I asked Allen to do a “Marketing 101.” For those that are looking to monetize their podcast this is right up your alley. However, if you're not you can still get a TON out of this interview. Simply substitute the word “Customer” with the word “Subscriber.”

I also answer some listener email from Cornelius Fichtner of the Project Management Podcast (http://pmpodcast.blogspot.com ) Who asks about selling, or having a “Premium” podcast. I use Premium Podcasting and recently created a tutorial for those who want a glimpse on how I set up m site to use this tool. (note: use the coupon code ” expo ” and get 50% off your first month). You can also get a 4 day free trial of Premium Podcasting for $1. For more information go to their site. www.premiumpodcasting.com

About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.

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