Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests.
By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed.
When it comes to SEO, AI is interesting, but she advises against using “podcast lingo” and emojis in podcast show notes and metadata. Instead, she recommends focusing on using relevant keywords. We should be advising AI to use relevant keywords in our descriptions and have it use the AIDA approach.
Takeaways:
- Molly Ruland emphasizes that authentic podcasting is about being yourself and not just a sales pitch.
- Building relationships through your podcast can lead to business opportunities without being pushy about it.
- SEO isn't just a buzzword; optimizing your podcast content can help increase its visibility and attract the right audience.
- Don't just focus on the numbers; create meaningful connections with your guests and audience.
Because of My Podcast: Ralph Estep Jr
Ralph has been an accountant for 30 years. Because of his podcast, Intuit approached him to share and teach about the experience of moving from local copies of their software (Quickbooks and others) to the web-based version.
Check out Ralph's show at www.askralphpodcast.com
Action Steps:
Identify Your Ideal Podcast Guests – Check out the book Narrow Podcasting for more on this topic.
Craft a Compelling Podcast Guest Pitch – Don't use the shotgun approach. Make your pitches personal. See video.
Nail Your Podcast Guest Appearance – Do your research and know the audience you are talking to.
