My name is Dave Jackson and I founded the School of Podcasting in 2005 (www.schoolofpodcasting.com) I am 100% obsessed with podcasting. It allows me to be creative. It allows me to help people (I’ve been teaching people software for over 20 years). It allows me to play with technology. It scratches every itch I have. At the end of each year I ask my audience to pick ONE favorite podcast (it’s not easy, and some still submit two).
Why do I do this? Because I want to “reverse engineer” the answers and look at the WHY. If we know WHY people listen then we can focus on the content people are pursuing. We can take that information and tweak it, mold it, and use it in our shows.
This year I noticed the phrase “Deep” mentioned frequently. If you watch television, you rarely get a “Deep dive” into any subject. If you get more than 5 minutes of a topic, it’s interrupted with endless commercials.
Chemistry came up a fair amount this year. People tune into because they like the interaction between hosts. This doesn’t mean you HAVE to have multiple hosts. One review mentioned a single host as being “brilliant.”
As always, storytelling is another popular delivery method. We are born and raised with stories. We are fed a steady diet of fairy tales, books, movies, and TV. All media uses stories to deliver their content.
The bottom line is you will read how podcast producers know who their audience is, and are delivering content that they find valuable. When they do this it impacts their lives of their audience. It entertains them. It educates them. Many of the podcasts mentioned here do them all at the same time (value, entertain, educate).
I did something different this year. In the past I’ve asked people NOT to list my show. This year I did not (and some folks did). I realize this makes me look like a giant egomaniac. Who assembles a book filled with people telling the author how great he is? I get that, but I also need to see why people are listening and do more of that.
If you'd like to support the show, I've turned the transcripts of the show into a book. I've got it priced at the lowest amount that Amazon will allow at the moment ($2.99).
Here Are The Favorite Podcasts From My Listeners
(in no particular order)
Have a Great 2016
Thanks to everyone for a great 2015. I look forward to watching the growth of podcasting in the future. If you'd like to have episodes of the School of Podcasting show up on your iPhone go to www.schoolofpodcasting.com/itunes and subscribe today. If you're on an Android you can Subscribe on Android. If you'd like to get the show notes delivered to you for free, sign up for our newsletter.
Check out Dave's Books