I started this last year and I want this to be an annual event. I ask my audience, “If you could only listen to one podcast what would it be, where is it, and WHY do you listen to it. Thanks to everyone who sent in their answers. I want to thank Ray Ortega for alerting me to a post from Seth Godin that sates,
“There’s no such thing as a niche that’s too small if the people care enough. If you think you need a bigger market, you’re actually saying that the market you already have doesn’t need you/depend on you/talk about you enough.You might not need a bigger niche. You might only need to produce more value for those you already serve.”
With people choosing the following podcasts over all others, one can assume they are delivering tons of value.
My Favorite Podcast Is
James loves the PFW in Progress is where James gets in depth information about New England Patriots football.
Johnathon loves the Moment with Brian Koppelman. He loves in the in depth interviews that make him think.
As I listened to theses clips, I listened and made notes. When I put it all together, here is how it broke down. These are the qualities that people mentioned most. These numbers indicate (according to the 50ish people who replied) how important the following topics are.
If you combined funny and entertaining, that would be 47% (for me if I'm laughing I'm entertained). That would mean
49% Value (things I can use, easy to understand)
32% Personality (objective, chemistry, authentic, objective)
32% “Deep Dive” (in depth information)
15% Behind the Scenes (info you can’t get anywhere else)
11% Inspiring (encouraging, kept me positive)
11% Stories (people love stories)
9% Voice (“I love their voice”).
I have said (since 2005) your podcast is not about you, it’s about the audience. If you are a radio station, your call letters are WIFT (what’s in it for them). Find out what they want and deliver it in an entertaining and encouraging fashion, and you will connect with your audience.
A HUGE thank you to all my listeners, but a special thank you to everyone who called in with their responses.
I hope you enjoyed this episode it took over 10 hours to edit the audio, get them transcribed, record the show, format the word doc, embrace the magic that is the Kindle format. If you found this episode to add value to your life do consider ordering the Kindle book. If $2.99 is not in the budget, please enjoy the free PDF version.
Purchase the Kindle Book