Start Your PodcastCreating a successful and engaging podcast promo requires careful planning and dedication. Whether creating a podcast promo or radio ad, it is important to understand your target audience (hyper-clear) clearly. By considering the message you want to convey and your audio advertisement's format, you can craft an effective promo for your podcast that resonates with listeners. In this episode, Neil Hedley from Knopp Studios has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the Copywriting 101 course – use coupon sop50). Neil helps me understand there is no “cookie cutter recipe” for making a good podcast promo.

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Creating a Good Podcast Promo

In talking with Neil from The Voice In My Head we discover there is no “paint by numbers” path to making a great podcast promo. There are some best practices, such as:

  • Niche down until you have a crystal clear picture of your audience.
  • The message about your show is not a one size fits all situation. If you are advertising on “Joe Rogan Experience” and the “Minister Bob” show,
  • What is missing in most ads is they are just the facts – they are not entertaining or memorable.
  • The job of the first sentence is to get you to listen to the second sentence.
  • There is a skip ad button on YouTube, but no “play ad again.”
  • People don't hate ads. They hate BAD ads.

Connect with Neil

Copywriting 101 Course (use coupon sop50)

Neil's Book Copywriting 101: What Was That Number Again?: Crimes Against Advertising and How to Prevent Them


The Voice in My Hed Show 

Because of My Podcast, I'm a Pop Up Pastor

Because of the Speak Life Church Podcast, Kenn was able to fulfill my Call to ministry.

The speak life podcast is a church without walls.

I am an at-large pop-up pastor to about 300 people nationally.

I have been able to travel to officiate Christian weddings, perform baptisms and funerals, and answer the call to counsel ten people considering suicide.

Can you finish the statement “Because of my podcast _______”? Head over to our contact page and share it.


Question of the MonthThis month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, its website, and a little bit about it.

Leave Your Answer at

Deadline is 12/30/22

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to

Mentioned In This Episode

Podcast Coach In Your PocketNeil's Previous Episode  Tips Podcasters Can Use From Radio with Neil Hedley

Seth Godin Books on Amazon (aff)

What Was That Like Podcast

Dave In Your Pocket – Coaching without Calendars

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About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.

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