Today I share how podcasting works based on 13 years of podcasting experience.

Sponsor: Podcast Engineering School


Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Today I did a quick search on for “podcast engineer” and saw quite a few options

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion


My Induction Into the Academy of Podcasters Hall of Fame

This past week I was inducted into the Academy of Podcasters Hall of Fame. I am honored to be in such good company, and deeply grateful for all the kind words. In looking back at my 13 years I noticed a pattern:

How Podcasting Works

Valuable content leads to relationships that lead to opportunities. The key word is VALUABLE content. Then you have to work at relationships, and you need to take advantage of every opportunity. Look back I see how:

[6:00] Who are Dave's influences? Dave Barry, David Letterman, and Dan Klass

[7:59] Thank God I was bullied?

[9:25] Hope for all the introverts

[10:05] You learn from all your failures

[11:00] Content – Relationships – Opportunities

[12:50] Dave's first podcast attracts Marcus Couch

[14:45] Dave gets to go on the radio to explain podcasting to Music Business Radio

[16:30] Marcus Couch invites me to get involved with Podshow. The Internet's first free podcast media hosting

[17:25] Why it's not the tech

[17:55] Dave tries to sound like Scott Fletcher of Podcheck Review

[20:33] Why free media hosting drives me nuts

Podshow/Mevio 8/2005 – 4/2014 (116 months – 38.8 million dollars spent)
Podango 9/2006 – 12/2008 (27 Months) 7/2006 – 7/2009 (36 months) 2007 – 2011 (estimated 48 months) 11/ 2012 – 8/2014 (21 months before being purchased by panoply and taken off the market).
Opinion Podcasting 11/2015-10/2017 (23 months)

The average is 45 months. Take Podshow and the 38 million out of the picture and that drops to 31 (which is close to my typical answer of three years or 36 months) was started in August of 2015. If they make it 45 months that is May of 2019. If they go 31 months that would be May of 2018. So far Anchor has burned through 14.4 M already (see )

[24:00] How I got the job as the director of the New Media Expo

[25:57] Podcasters Roundtable shows embracing your competition

[26:30 ]Podcasters Roundtable leads to me interviewing Jordan Harbinger

[27:11] My relationship with Daniel J Lewis leads to me getting involved with the Membership Guys

[27:48 ]Talking to Mike Morrison leads to me speaking at Social Media Marketing World

[30:11] Podcast Movement and Steve Stewart leads to me meeting Glenn the Geek Hebert

[32:50] Glenn invites me to speak at Podfest

[34:22] Jared Easley introduces me to Danny Pena

[36:16 ]My second trip to Podfest leads to me being interviewed

[37:10] My interview, leads to me being featured in the Messengers a Podcast Documentary

[38:16] My speaking resume made it easier to get more speaking gigs

[39:20] Podcasting is like farming. You plant, fertilize, and harvest.

[38:50] It's not all about downloads. How my audience helped me through tough times.

[42:48 ]Are you ready to work with Dave?

[44:45] The one memory that bugs me from PM18

[46:50] Daniel J Lewis from the Audacity to Podcast and Podcasters Society inducts Dave Jackson into the Podcaster's Hall of Fame

[53:20] Dave Jackson's acceptance speech.

Family Photo




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About the Author
Owner of the School of Podcasting. Also produces the "Ask the Podcast Coach." He is also the author of the book "More Podcast Money" and is a regular speaker at podcasting and media conventions.
2 comments on “13 Years of Proof That Podcasting Works
  1. Ronald M says:

    congrads Dave, I been filling you since 2008, it was your show that helped me move it in the right direction, and you also told me sometimes it time to walk away when the show when passion is gone. Even now I still listen to you even since I end one, you also inspired me to make a new one and move forward. so thank you for all you do.

  2. Lee says:

    Great episode! You have earned every bit of your Hall of Fame award. 13 years of hard work has paid off, thank you for never stopping. Here’s to many more years of the School of Podcasting.

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