I received 360 responses to this question, and if you do read show notes (better known as a description of what is in the podcast) what are you looking for.
Because of My Podcast I Got to Appear on TV
Make Money as a School of Podcasting Affiliate
[4:30] Kim Kraji ( from www.toastmasters101.net ) explains why she became a School of Podcasting Affiliate (and I set up www.schoolofpodcasting.com/kim for her to send her traffic). If someone signs up she earns a commission for every month they stay subscribed. Go to www.schoolofpodcasting.com/affiliates and sign up today.
Your Podcast Show Notes: What To Include, How Long, and is Anybody Reading Them?
[6:35] I put up some polls and ask you to send in your responses to www.schoolofpodcasting.com/coontact and here is what I got
Out of 360 responses, 136 (38%) look at show notes, and 224 (62% or not
[17:11] John from www.professorslots.com (a podcast about how to win at gambling) also looks at show notes and is deeply disappointed when you say you will put it in the show notes and you don't.
[27:26] Tim from the www.hesaidshesaidmovies.com doesn't really look at them, but when he does he's looking links
[28:49] Lee from www.covertnerd.net loves to use show notes for a resource.
James wrote a great article called How podcast show notes display in 19 different apps ( https://podnews.net/article/how-podcast-show-notes-display )
In that article he recommends:
- Always show links with the URL visible. These links will be clickable in Apple Podcasts and will be visible – if not clickable – in every app. Using word links won't always work.
- Formatting, like using of the strong tag, may be ignored by many podcast apps. Ensure your show notes don't require this to be faithfully shown.
- Be aware that accented characters may not display correctly.
Recommended Things to Include in Your Show Notes
- The name of the person/guest
- Links to the guest site
- ANY website mentioned
- Links to videos or any resources mentioned
- Social Media Links for people to connect with you
- Readability (use subheadings to break up lots of texts)
July Question of the Month: Email List and Tools
[41:50] Do you have an email list? If so how big is it? What system/tools do you use? Any tricks on growing your list.
Go to www.schoolofpodcasting.com/contact and use “July Question” if you want to record something and send it in via email (I do prefer audio over email)
The Importance of Your Episode Title / Headline
[42:31] I read an article that said 8 out of 10 people will actually read your headline, but only two out of 10 will read the article (this was about blogs), but it goes to show you how important your headlines are. In podcasting, the title of your blog post or your episode is your headline. There is a cool tool called Fresh Title. I have video demonstration at http://davidjackson.org/podcast-titles there is also a cool plugin from Thrive themes that you put in multiple headlines and it tests and uses the best headline.
Where Does the Apple iTunes Summary Appear?
[44:26] The Apple iTunes summary is just a few sentences that appear above the player. It is NOT a case where it is either the iTunes Summary or the Description BOTH appear. When making your Headline and Title for Appel Podcasts, do NOT put the episode number of the name of your show in the title (they just want the TITLE in the title). Put the episode number in the episode number field.
Pipa Transcriptions are 70% Accurate
47: 10 As we are talking about show notes, some of you may be thinking about transcripts. It appears that transcripts are “You get what you pay for.” I recently tested the transcriptions and found that the one from the media host pipa was 70% accurate. See https://youtu.be/N0jHY5cYBbk
Mentioned in This Episode # 624
Northeast Ohio Podcasters www.neohiopodcasters.com
Podcast Rodeo Show www.podcastrodeoshow.com
Headline Resources at www.schoolofpodcasting.com/headlines
SEO Expert Training www.yoast.com
Dave's Voicemail 888-563-3228 (courtesy of www.podcastvoicemail.com )
The School of Podcasting Newsletter www.schoolofpodcasting.com/newsletter
Transcription Accuracy test https://youtu.be/N0jHY5cYBbk
Google Podcasts App Demonstration https://podnews.net/article/google-podcasts-app-faq